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Why Post Click Activity Is Vital To SEO


Post Click Activity is simply what actions the user takes after they click your link.  You may have put a huge focus on coming up with witty headlines or ad campaigns to market your site and generate traffic to your website but one of the most vital elements on your site is the aftermath of the click.  Once a person clicks on your ad banner, article, infographic, video, etc. and is taken to your website, what then?
Sure, you want the user to stay on your site as long as possible and you want to offer them more reasons to stay and look around.  But that doesn’t cut it these days.  You have to actually SATISFY the user and offer them answers to the questions they seek.  It doesn’t matter if they stay on your site 30 seconds or 30 minutes, Google is paying attention to what they do when they leave your site.
If Google notices a user leave your page, go back to the search results and click another listing, the user is considered unsatisfied and your site may be viewed as irrelevant or unhelpful.
To meet the user’s intent and keep post click activity positive, create better content.  Find out what specifically those users want answered and then create infallible content that fully dissects the topic.  A fantastic way of uncovering topics to cover is to pay attention to the post activity clicks within your site.  What other articles are they clicking on?  What keywords are causing them to click to another page on your site?
To highlight other pieces of content you have created, make sure you include inbound links within or at the end of your content.  These are links placed in your content that lead the user to another piece of RELEVANT content within your site.  Don’t write an article about tooth decay and, at the end, suggest they read an article about funny cat videos.  Relevancy is KEY.  Also, you can have similar tagged content appear in the sidebar or along the bottom of the page.
In 2019, you can expect Google to pay even closer attention to post click activity in regards to SEO.  Stay ahead of your competition by becoming a definitive source of information.

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