Why Post Click Activity Is Vital To SEO

Post Click Activity is simply what actions the user takes after they click your link. You may have put a huge focus on coming up with witty headlines or ad campaigns to market your site and generate traffic to your website but one of the most vital elements on your site is the aftermath of the click. Once a person clicks on your ad banner, article, infographic, video, etc. and is taken to your website, what then?

Sure, you want the user to stay on your site as long as possible and you want to offer them more reasons to stay and look around. But that doesn’t cut it these days. You have to actually SATISFY the user and offer them answers to the questions they seek. It doesn’t matter if they stay on your site 30 seconds or 30 minutes, Google is paying attention to what they do when they leave your site.

If Google notices a user leave your page, go back to the search results and click another listing, the user is considered unsatisfied and your site may be viewed as irrelevant or unhelpful.

To meet the user’s intent and keep post click activity positive, create better content. Find out what specifically those users want answered and then create infallible content that fully dissects the topic. A fantastic way of uncovering topics to cover is to pay attention to the post activity clicks within your site. What other articles are they clicking on? What keywords are causing them to click to another page on your site?

To highlight other pieces of content you have created, make sure you include inbound links within or at the end of your content. These are links placed in your content that lead the user to another piece of RELEVANT content within your site. Don’t write an article about tooth decay and, at the end, suggest they read an article about funny cat videos. Relevancy is KEY. Also, you can have similar tagged content appear in the sidebar or along the bottom of the page.

In 2019, you can expect Google to pay even closer attention to post click activity in regards to SEO. Stay ahead of your competition by becoming a definitive source of information.

Contact Forms: Needs Over Wants

You have probably heard that your money is in your list. This is true. Email marketing is a powerful advertising tool and a great way to reach and engage consumers or potential consumers. You can provide them with great content, tips, coupons and company announcements while occasionally pitching products or announcing new releases. A loyal and properly engaged email marketing list tend to follow call-to-actions more often than not. So, yes, there can be substantial money made from your email marketing list. The reasons a person may not sign up for email lists are numerous. They could be overwhelmed by similar emails, not all that interested in your product or company, not finding value in the information you provide or you are too light on great content and too heavy on selling. While many variations of these could occur, another reason they may not join your list is simply because you ask too much of them. Yep. You might just be asking for too much informati

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All About Value

“Content marketing is really like a first date. If all you do is talk about yourself, there won’t be a second date.” – David Beebe When you produce content, it should be a genuine work that gives information, answers questions or solves problems. The point to each piece of content should be solving a problem for your consumer or somehow, someway making their lives a little easier. If your focus behind making content is simply to snare more consumers, you will achieve the opposite of what you intend. It’s similar to that movie “All About Eve” starring the late, great Bette Davis. When everyone found out Eve had ulterior motives and was playing on everyone’s emotions just to get ahead, she was left utterly alone with her fledgling success and began to crumble. If you produce content simply to boost your sales or increase your followers, consumers will smell it from a mile away and abandon you. Any content that comes from you or your company must be genui

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