What is RankBrain? RankBrain is a search engine algorithm used by Google that is constantly learning to be able to process more relevant search results. RankBrain is the third most important ranking signal that Google uses which means your website and content should be optimized for the algorithm. RankBrain is constantly tweaking the algorithm based on backlinks, content quality, domain authority and dozens more ranking factors. RankBrain has two main jobs to do: understand search queries and measure how users interact with those results. This makes optimizing for the algorithm crucial for your site and content rankings. How To Optimize Better For RankBrain Keywords: Unlike algorithms of old, RankBrain doesn’t just match a user query keyword to keywords on your content pages. It tries to turn basic search terms into concepts and then scans content pages that might explore those concepts. For instance, “popular running shoe made by fam...