Be a Pal - A Look At Mobile-First Indexing

Be A Pal!

Google declared in early 2018 that they were going to start Mobile-First Indexing. All this means is that Google considers the mobile version of your website to be the OFFICIAL site. That is what the spiders will search first and where your users are likely to be directed.

Search engines are invested in following trends and user experience. The better the user experience on the search engine, the more likely they will be utilized. Google has paid attention to our mobile habits and what we expect from mobile experiences with websites, apps and software. The amount of searches conducted on mobile phones is booming and will only continue to rise in the future so Google has placed the mobile user experience at the front of the line.

What If I Don’t Have A Mobile Version Of My Website?

Fear not, if you don’t have a mobile version of your site, Google will still send folks to the desktop version. It’s not called mobile-only – it’s called mobile-first. The downside to having a desktop version only is that your site may take a hit because it’s not mobile-friendly. User experience is VIP to Google so you will find it hard to reap the rewards of SEO without a mobile-friendly site.

How Can I Make My Site Mobile-Friendly?

First off, use a mobile responsive design when developing your website. All this means is that it will adjust to different size screens and not look wonky in transition.

There is a bit of a difference between having a separate mobile site and a mobile responsive site. Mobile responsive sites are easier to maintain because your main focus will be the site speed, navigation and load times. A separate mobile version is an entirely different site created from scratch that you will have to manually update. If you enter information onto your desktop site, then you will have to enter again on your mobile site.

Also, if you have a URL that started with the mobile annotation “m”, you need to change to a fully responsive site. This is because, currently, “m” URLs are not indexed, which effects your optimization rankings.

Get Mobile!

Making sure your site is completely mobile-friendly will go a long way in creating a firm foundation for your search engine optimization in the future. No matter what trends happen down the road, you will already have a firm foothold to weather the changes.

Contact Forms: Needs Over Wants

You have probably heard that your money is in your list. This is true. Email marketing is a powerful advertising tool and a great way to reach and engage consumers or potential consumers. You can provide them with great content, tips, coupons and company announcements while occasionally pitching products or announcing new releases. A loyal and properly engaged email marketing list tend to follow call-to-actions more often than not. So, yes, there can be substantial money made from your email marketing list. The reasons a person may not sign up for email lists are numerous. They could be overwhelmed by similar emails, not all that interested in your product or company, not finding value in the information you provide or you are too light on great content and too heavy on selling. While many variations of these could occur, another reason they may not join your list is simply because you ask too much of them. Yep. You might just be asking for too much informati

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All About Value

“Content marketing is really like a first date. If all you do is talk about yourself, there won’t be a second date.” – David Beebe When you produce content, it should be a genuine work that gives information, answers questions or solves problems. The point to each piece of content should be solving a problem for your consumer or somehow, someway making their lives a little easier. If your focus behind making content is simply to snare more consumers, you will achieve the opposite of what you intend. It’s similar to that movie “All About Eve” starring the late, great Bette Davis. When everyone found out Eve had ulterior motives and was playing on everyone’s emotions just to get ahead, she was left utterly alone with her fledgling success and began to crumble. If you produce content simply to boost your sales or increase your followers, consumers will smell it from a mile away and abandon you. Any content that comes from you or your company must be genui

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