he biggest thing that companies misunderstand in marketing is social media. The point of social media is, well, to be SOCIAL . They want to engage with other people and talk about themselves, their day, their experiences, etc. Sometimes they want advice on life situations or are just looking for a laugh and a brief escape from monotony. The last thing anyone wants is someone butting into their conversation and pasting them in the face with brand marketing. There are many ways in which you can help others and engage like a normal human on social media without turning into a pushy salesman and leaving a sour impression on consumers. The important takeaway is that you focus on giving advice and helping others instead of increasing sales and bragging about your product. You have to give of yourself far more than you realize in order be open to receive. Quick Tips To Be More Social On Social Media Join and Create Groups – Focus ...