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While we touched on  the importance of flash mobs and how to start one , the takeaway is that it is one of the most effective forms of marketing on the planet today.  In a world full of fast and flash mentality, you have to practically knock folks over the head in order to stand out from the monotony of ads circling their faces everyday.  Even worse than that, some people are phone zombies who scroll aimlessly through pictures of a stranger’s dinner or which celebrity is dating who and need a jolt of marketing brilliance to pry their eyes away from those screens.  Conventional marketing still works on one level or another but overall, you have to stand up and be different, wonky or incredibly odd. And so we come back to one of the world’s favorite oddities – the flash mob.  While not a new concept, people are enamored with them.  The more creative and zany you can get, the better.  Even more exciting than the event occurring around them is ...

YOU’RE SIMPLY THE BEST… BETTER THAN ALL THE REST! The heart of an online digital advertising agency isn’t fancy software or fresh off the graduation stage collegiates,  It isn’t innovative design or our unbeatable passion for all things marketing. NOPE.  It’s YOU. Sure, all of that helps significantly but without the unique perspectives of our clients, there would be no purpose.  Each story, each goal is complex in its own right and each business and product needs its own approach to the wonderful world of marketing. It is these differences, these complexities, these challenges, these obstacles, these dreams that pump excitement and determination through our veins.  We can only achieve our best results because our clients inspire us to do so.  From the small cafe that is run by three generations of immigrants to the billion dollar building trades corporation, each business needs a marketing plan that not only achieves goals set forth b...

What Does A Digital Advertising Agency Do? You are probably aware of what old school advertising agencies are.  They were the Mad Men era firms that tackled television, print and radio ads.  From jingle writers to closed set productions, little firms to massive international players, these agencies ruled the roost as far as promoting your business to a wider audience. With the advent of the internet and more hand-held, or personal, devices connecting the world in seconds with the touch of a button, the concept of traditional marketing had to expand.  TV, radio and print are still players but internet marketing is the new normal.  Search engines, like Google, are now what an individual uses to seek out information instead of heading to libraries or relying solely on in-store demonstrations and word-of-mouth. In my opinion, nothing will ever top word-of-mouth, it’s the original “viral” method, but consumers are researching products and services online and s...