The Four Basic Principles of Marketing Sure, you may be excited to start marketing that new product or service but is it TRULY ready to grab an audience? A digital agency or advertising agency can use many channels and tactics to promote a business but every best laid plan has to have a simple and solid start. You need to understand the very basic concepts of how marketing works in order to create the best promotional strategy for your product and/or service. In truth, there could be several more basic concepts added here but if you have a firm grasp on product, price, promotion and place, it will go a long, long way to determining exactly how to to create an advertising campaign around your business goals. Product Of course, this is what your business sells or provides. It could be a physical good, such as food or toys, or it could be a service, such as consulting or a subscription. Taking a look at the world today, there is an eve...