What Is Domain Authority? Domain Authority is a score that predicts your website’s ability to rank on search engines. It has a scale of 1 to 100 and the higher your score, the higher you will appear in search rankings. Google considers domain authority as a guide to how valuable the content is on your website. There are over 40 factors that are taken into consideration for determining a site’s DA score. One of the most important factors is inbound links. Because the scale only goes to 100, sites do not share numbers but get moved up and down the scale. Therefore, your score is dependent upon ranking higher than your competitors, NOT trying to reach 100. How Can I Improve My Domain Authority? Quality Backlinks – In this case, it is DEFINITELY quality over quantity. You want backlinks from high authority sites or sites with high DA scores, such as .edu or thought leaders in your industry. This causes the search engine...