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“Content marketing is really like a first date.  If all you do is talk about yourself, there won’t be a second date.” – David Beebe When you produce content, it should be a genuine work that gives information, answers questions or solves problems.  The point to each piece of content should be solving a problem for your consumer or somehow, someway making their lives a little easier.  If your focus behind making content is simply to snare more consumers, you will achieve the opposite of what you intend. It’s similar to that movie “All About Eve” starring the late, great Bette Davis.  When everyone found out Eve had ulterior motives and was playing on everyone’s emotions just to get ahead, she was left utterly alone with her fledgling success and began to crumble.  If you produce content simply to boost your sales or increase your followers, consumers will smell it from a mile away and abandon you.  Any content that comes from you ...

“Failure Is An Option.”  – Matthew Schwartz Failure can be terrifying.  No one likes to crash and burn or see their hard work go up in flames but failure is actually a necessary component in the world of marketing.  If we don’t fail, we never discover new ways of doing things or achieve greater results than we imagined. Imagine it: if no one ever failed and everything always just worked, we would all be doing the same thing on a daily basis.  It’s the experiments that blow up in our faces or the projects that completely fall to shambles in our laps that click on lightbulbs in our brains and show us new pathways.  We dissect our failures and see opportunities that others may not have noticed.  It is in the exploration of these virgin avenues that we discover whole new concepts and grander results. This is especially true in Marketing.  The entire concept of marketing is an art.  It’s a way to reach people and move t...