SEO Services Company

“Successful Companies In Social Media Function More Like Entertainment Companies, Publishers Or Party Planners Than As Traditional Advertisers.” – Erik Qualman The days of sleazy sales pitches and hard sells has seen it’s final horizon.  These tactics are just not as effective as they once were.  With the pace of technology and how much our society is on-the-go, attention spans have decreased and online interactions are the new norm.  Consumers are craving connections above all else. They are always looking for information, tips, cost-savings – any sort of benefit – for their hectic lives. They also want to feel valued and appreciated.  They buy from companies because they love the products/services but they follow and stay engaged with these same companies online because they receive so much in return.  These consumers are given helpful information on how to make their lives easier or how they can save more money.  They aren’t ...

“Google Only Loves You When Everyone Else Loves You First.”  – Wendy Piersall You can optimize your site all you want, accumulate backlinks like crazy and create rock solid content but that is only half the battle.  Google, and other search engines, pay attention to what the  USER  is doing and how they are interacting with your website.  If users actually click onto your site and look around, perhaps even engage with comments or call-to-actions, Google pays attention. The search engines notice if people are immediately leaving your site within seconds of arriving and if they are pursuing other sites on the same topic after you.  This signals to the search engines that your site is  NOT  providing the answers a user is seeking and might not be that valuable.  Sites considered a “waste” of searcher’s time drop in the rankings and aren’t given much stock on that particular topic. If you can keep people o...

“ON A BROAD SCALE, I SEE SEO BECOMING A NORMALIZED MARKETING TACTIC, THE SAME WAY TV, RADIO AND PRINT ARE TRADITIONALLY THOUGHT OF AS MARKETING TACTICS.”  –  DUANE FORRESTER, SENIOR PRODUCT MANAGER, BING Based on the advances in technology and the current habits of our society, this seems to be the most logical course of action for the future of marketing.  More people are taking to the internet to do research than ever before.  When a product is seen through the traditional avenues of marketing, often times the consumer’s interest doesn’t end there.  They now jump on their smartphones or tablets and do further research, even purchasing the product right online. This change in consumer habits has made it all the more imperative to focus a large portion of a marketing campaign on search engine optimization and search engine marketing.  The time is swiftly approaching where a business can no longer afford to be in the dark about online mark...