SEO Services Company

Sure, these articles on our blog are great. Topics relevant to promoting your business online and packed with information for you to start your search engine optimization and marketing journey.  All you need to do is digest them, follow and practice – that’s always a good thing. BUT… Do you have the time to do everything these articles preach? These articles only explore the tip of the iceberg.  It is almost a full-time job to understand, fine tune and implement everything it takes to get your business to the top of Google’s first page.  Beating out your competition and having consumers see your product and/or service as top dog is definitely rewarding and a massive boon for your sales but can you dedicated the time to properly do it? The fact of the matter is that it can take  months  to create an organic and rock solid digital marketing campaign that gets results and stays there.  If you are not consistent, no gaps or missing days, your eff...

What is User Experience? User experience is exactly what is says.  It is how a user interacts with your site and their behaviors in doing so.  If the user is a repeat visitor to your site, spends a significant amount of time on it and navigates the site with ease, this alerts search engines that your site provides great UX (user experience) and should be boosted in the rankings.  UX and SEO fit together perfectly because they share a symbiotic relationship – providing sought help.  SEO will lead a person to the content that they seek and UX will answer their questions once a user is on the site. How To Get UX Right In Relation To SEO Since they are nothing without the other, tactics for both definitely influence its partner.  Headings, Quality Content, Mobile Responsiveness and Page Speed are a few of the main factors that can bolster each other when done correctly.  Both SEO and UX need to focus on their part in order to complete the who...

Influencer Marketing Essentially, influencer marketing is the newer version of celebrity endorsements.  For decades, companies would have a celebrity pitch their product or service and become the face of their marketing campaign.  They are people who are followed by a massive quantity of people and whose opinions can cause that following to buy a product or behave in a certain way.  Nowadays, these “celebrities” are found in every walk of life and the results of a campaign are often collaborations between the influencer and the company as opposed to simply being a paid gig. While you may recognize the term having been applied to a Kardashian on Instagram or a twenty something bonehead on YouTube, the term actually applies across many avenues in many industries.  It could be a top marketing executive on Linkedin or a well-respected national arms dealer and military strategist who consistently blogs.  The point is that they are influential people in ...

One of the greatest tools in search engine optimization is the Featured Snippet.  The featured snippet is content that Google places at the top of page one in search results to definitively answer a question.  The featured snippet is usually a short answer or definition, a table or a list that Google considers to be the best quality answer for whatever the user is seeking. The reason featured snippets are so coveted is because they organically appear before all other search results on page one.  They are placed within a box below paid ads but before all other search results.  The aim is to answer a user’s question immediately. Featured snippet’s are also usually the first thing read out loud when a user conducts a search on a voice-enabled device such as a smart phone, smart watch, smart speaker, etc. To attempt to wrangle some featured snippets for yourself, here are a few key elements to consider… Optimal Length is 40 to 50 Words.  Consider a Glos...

Finding the perfect content can be a universal nightmare.  You are trying to find the appropriate balance between creating something of value that highly matters to your consumer base while having it be so engaging that it increases your interaction rates across the board.  Don’t worry, creating key content is  NOT  a needle in a haystack.  In fact, your very own website/blog holds all of the answers you seek. Analyze and Track Track your current visitor activity and then analyze the data.  Seek out the top 10 posts that draw attentions and high impressions on your website.  Why are these pages performing so well?  Is there a specific topic that keeps coming into play?  Length of article?  On-page optimization?  Your best performing pages are the key to understanding what types of content and which topics to dive into more thoroughly. Another fantastic way to figure out new areas to explore is through keywords.  Which...

Post Click Activity is simply what actions the user takes after they click your link.  You may have put a huge focus on coming up with witty headlines or ad campaigns to market your site and generate traffic to your website but one of the most vital elements on your site is the aftermath of the click.  Once a person clicks on your ad banner, article, infographic, video, etc. and is taken to your website, what then? Sure, you want the user to stay on your site as long as possible and you want to offer them more reasons to stay and look around.  But that doesn’t cut it these days.  You have to actually  SATISFY  the user and offer them answers to the questions they seek.  It doesn’t matter if they stay on your site 30 seconds or 30 minutes, Google is paying attention to what they do when they leave your site. If Google notices a user leave your page, go back to the search results and click another listing, the user is considered unsatisfied and y...

Be A Pal! Google declared in early 2018 that they were going to start Mobile-First Indexing.  All this means is that Google considers the mobile version of your website to be the  OFFICIAL  site.  That is what the spiders will search first and where your users are likely to be directed. Search engines are invested in following trends and user experience.  The better the user experience on the search engine, the more likely they will be utilized.  Google has paid attention to our mobile habits and what we expect from mobile experiences with websites, apps and software.  The amount of searches conducted on mobile phones is booming and will only continue to rise in the future so Google has placed the mobile user experience at the front of the line. What If I Don’t Have A Mobile Version Of My Website? Fear not, if you don’t have a mobile version of your site, Google will still send folks to the desktop version.  It’s not called mobile-o...

URL Bootcamp URL’s are the main component of how the internet works.  You can’t go anywhere online without there being a web address to head to.  How you structure a URL and what your page URL ends up being can certainly boost search engine rankings. Here are some basic tips on ways you should structure your URLs or how to develop them.  These are not everything you could be doing but a general highlight of key factors. Can Humans Read It?  – It doesn’t have to be perfect English but  http://mydomain.com/horses-galloping-frantically  is  A LOT easier to read then  http://wp834.mydomain.cc/8xbR2/re?=hksoirng48lso323=p#galloping  don’t you think? Keywords Are Still Good  – Having a few select keywords in your URL string is a positive thing.  This actually indicates to users and search engines what content the page contains and if it’s relevant for their search.  Also, because the keywords are visible in the link, searc...

Sharing TRULY IS Caring! Creating high-quality content is the best way to gain and maintain your following as well as the most important tool in search engine optimization.  However, you should also be sharing other creator’s content with your audience.  It seems sketchy to post another person’s hard work, doesn’t it?  Actually, content sharing is one of the best things you can do for the content creator’s and your own site. Reciprocation By sharing another person’s work, you are creating a valuable, high-quality backlink for them.  Backlinks are a key element of SEO because they show search engines, like Google, that your site must contain much needed information if so many others are linking to you.  They figure you must be providing such value to the community.   No one will ever be mad about you giving them due credit and proper links back to their page. In doing this you are also increasing the chance that the creator will link back to...

As we roll into a new year, many folks are worried about the fate of SEO.  What will change?  What’s to come?  What actually  MATTERS ?  While the Google algorithm has made many tactics of search engine optimization obsolete, it will never kill it entirely.  Here are some tips for what will remain the ultimate goals in demonstrating great SEO techniques. Quality Content   – The most important of the bunch, your go-to for 2019 is still going to be to make amazing content that answers pressing questions.  Fluff won’t cut it anymore, kids.  What you say has to provide  VALUE  to the community. Mobile Indexing  – The future is mobile.  This coming year is going to see a huge push for indexing mobile optimized sites  FIRST .  Make your site mobile-friendly or no amount of content and branding will save you from falling in the search rankings. SSL Security  – Google is ranking SSL secured sites over non-se...

THE ENTIRE TEAM AT BUILDING LINK SEO SERVICES COMPANY WISHES YOU AND YOUR LOVED ONES A VERY PROSPEROUS AND HEALTHY 2019.