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Showing posts with the label quotes on seo

Google Only Loves You When…

“Google Only Loves You When Everyone Else Loves You First.”  – Wendy Piersall You can optimize your site all you want, accumulate backlinks like crazy and create rock solid content but that is only half the battle.  Google, and other search engines, pay attention to what the  USER  is doing and how they are interacting with your website.  If users actually click onto your site and look around, perhaps even engage with comments or call-to-actions, Google pays attention. The search engines notice if people are immediately leaving your site within seconds of arriving and if they are pursuing other sites on the same topic after you.  This signals to the search engines that your site is  NOT  providing the answers a user is seeking and might not be that valuable.  Sites considered a “waste” of searcher’s time drop in the rankings and aren’t given much stock on that particular topic. If you can keep people o...

The Future Is SEO

“ON A BROAD SCALE, I SEE SEO BECOMING A NORMALIZED MARKETING TACTIC, THE SAME WAY TV, RADIO AND PRINT ARE TRADITIONALLY THOUGHT OF AS MARKETING TACTICS.”  –  DUANE FORRESTER, SENIOR PRODUCT MANAGER, BING Based on the advances in technology and the current habits of our society, this seems to be the most logical course of action for the future of marketing.  More people are taking to the internet to do research than ever before.  When a product is seen through the traditional avenues of marketing, often times the consumer’s interest doesn’t end there.  They now jump on their smartphones or tablets and do further research, even purchasing the product right online. This change in consumer habits has made it all the more imperative to focus a large portion of a marketing campaign on search engine optimization and search engine marketing.  The time is swiftly approaching where a business can no longer afford to be in the dark about online mark...