The Main Types of Advertising Advertising is any paid form of promotion for ideas, goods and/or services by an identified sponsor. It is the type of promotion everyone is most acquainted with and that you encounter in different forms throughout your daily life. What type of advertising you use is largely dependent on what your marketing strategy, budget and overall goals look like. If you have a product or service, at some point in life, you will implement several of these forms of promotion to increase visibility and sales. Let’s take a look at the ten most common forms of advertising. Online Advertising Also called digital advertising, this is where you spread your message across the internet. This is done through search engine optimization/marketing and renting space. Nearly every website will sell ad space to generate extra revenue. Website Space is simply when a blog or general website “rent” space in their hea...