An often overlooked search engine optimization tool is the comments section. Whether you have a blog or post articles on a news site, those comments boost your search rankings. As time has shown, search engines, especially Google, have come to value comments on blogs and websites significantly.
In fact, Google confirmed that it is using your comments to rank your site better.
This is because, if Google sees a thriving, active community on your site, it assumes people are gaining value from your content. If Google and other search engines believe your website is a tool of benefit to the community, then they will push you up the rankings to become more visible to others who may need your knowledge.
You can be sure that if the search engines have been giving more importance to website community engagement then it will become an even bigger factor for SEO in 2019.
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