SEIZE THE OPPORTUNITY! There may be many but today we are addressing events. It doesn’t matter if you’re hosting an event or simply attending one, these are opportunities of the finest kind. They are the hidden diamond mines of marketing. You already know that industry events or company conferences are great for networking but they also provide ample inspiration for generating content. From the content and theme itself to the list of speakers, you have more than enough to inspire an entire series of pieces. Let’s take a minute to examine the possibilities. Types Of Content You Can Create From Events Articles & Infographics – You can create in-depth articles and stunning infographics from the very content the event itself is presenting. Usually there is a list of speakers and the topics they will cover that are available prior to the beginning of the event. If you can’t attend all of the lectures, narrow down key issues...