Your online reputation is crucial in today’s fast-paced digital world. Most of the time, public opinion about your brand or product is based off of a 10 second search and nothing more. With this in mind, it’s important that your brand’s reputation be viewed as a positive one in those scant seconds. While you may have an eye on that carefully crafted marketing plan that is implemented across the web, you need to be aware of what others are saying about your company. Sometimes your company might be involved in a hashtag series or some consumers are leaving impromptu reviews on their social media channels. These are great opportunities to reach out to consumers and also great for creating content such as case studies, reviews, interviews, articles, etc. On the flip side, you want to be aware of displeased customers who feel that they are not receiving the attention they require from your customer service channel. This is a prime time to help...