When creating content or fashioning posts to head out into the world and grab attention, don’t forget to occasionally do original research. Okay, but what does “original research” mean? All that means is to include FRESH studies, information, research, statistics, etc. By being the one who creates the pie chart or case study, you will not only be providing unique value to your followers and the community at large but others will use your content or cite you in their content. This is a fantastic way to build organic backlinks and to establish yourself as an authority in that field. Some quick ways to create original research are: Case Studies – Do a case study based on your brand or product successes or failures. Company Findings – Analyze your company or product data/metrics and tell people about it. It could be anything from how your product performs in different regions to how your fiscal quarter shaped u...