Are you open on Memorial Day? While a legitimate question for all businesses and services, the unofficial start to summer brings a fantastic way to connect with your target audience. The path to longevity and growth is to not simply advertise to your consumers but to form relationships with them. The connections you forge can turn customers into a loyal following that sticks with you through the years – including any ups or downs you might face. Since Monday is Memorial Day in the United States, it brought an interesting thought to mind. While it is a federal holiday, some businesses choose to stay open or are only open for half an operating day. So, this is a common question – are you open? What is great about this is it is a small example of a perfect opportunity to connect with your following. You can create content about the holiday itself and thank those individuals who have died serving in the Armed Forces. If your target audien...