The Four Types of Promotion Promotion is any kind of communication that a business/organization uses to inform people about its products and improve overall public image. This is the core of any marketing strategy to increase awareness and, eventually, sales for your product or service. Isn’t that why you market in the first place? To get people to want to use your product? While a general term, promotion can be broken into subsets and expanded upon. For instance, there is product promotion. Product promotion tends to cover five unique areas: introduces new products, explains features and benefits of a product, explains where the product can be bought, informs when the product is on sale and answers consumer questions. There is also institutional promotion which does not directly sell a product but is used to increase brand awareness and image. Eventually, that company could promote and sell products or services because the people will ha...