When you create content that praises the work or pays homage to a particular influencer or industry leader, it’s called Ego Bait. Essentially, you are stroking the egos of those popular voices in your niche to drive more traffic to your site or blog. And, yeah, it actually works like gangbusters. This works for two reasons. By honoring an influencer, you are hoping to engage with them and have them share or like your link. If they share to their audience, that is a HUGE boon because they often have a lion’s share of the consumer attention for that niche. So this creates a backlink as well as drives traffic to your site. Relevant traffic, fyi. Types Of Ego Bait To Create Lists or Listicles – This is a fantastic way to draw traffic as well as the eye of the influencers you include on this list. You can create a “best of” list for your category or even an annual list showcasing the most amazing producers of the year. ...