Sharing IS Caring

Sharing TRULY IS Caring!

Creating high-quality content is the best way to gain and maintain your following as well as the most important tool in search engine optimization.  However, you should also be sharing other creator’s content with your audience.  It seems sketchy to post another person’s hard work, doesn’t it?  Actually, content sharing is one of the best things you can do for the content creator’s and your own site.

Reciprocation

By sharing another person’s work, you are creating a valuable, high-quality backlink for them.  Backlinks are a key element of SEO because they show search engines, like Google, that your site must contain much needed information if so many others are linking to you.  They figure you must be providing such value to the community.   No one will ever be mad about you giving them due credit and proper links back to their page.

In doing this you are also increasing the chance that the creator will link back to YOUR site and create a backlink for you.  Most of the time a content creator will be pleased for the link and reciprocate the gesture.

Trust and Authority

If all your audience sees is posts and comments by you or your company, they may feel as if you are only providing the content to get something out of them such as a sale or social media boost.  When you share content from other sources, you are proving to your audience that you care about the topic and providing as much information as possible.  This establishes trust with your audience and you will start to be seen as an authority on this topic.  Make sure that the content you are sharing is of high-quality and that it is specific to your niche or the topics you explore.

The Curation Filter

Creating content is still the most beneficial way to engage with your audience and to build solid SEO but curation (the sharing of content) provides its own value.  It is a great way to establish your authority and build backlinks while saving your audience the time and energy needed to seek out this relevant content.  You are essentially serving them the information they would need to research on a neat little platter.

Never forget to credit the creator and provide links to their work.  In some cases you may need to ask if you are able to share the content.  Overall, it is a small price to pay to reap the rewards and help out another content creator.