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Showing posts with the label building links

Are You Making These Link Building Mistakes?

The backbone of a successful SEO marketing campaign comes down to great content and quality backlinks and link structure.  There are hundreds, if not thousands, of ways for you to earn quality backlinks.  Being creative and looking for rarely exploited opportunities are what drives the most ambitious to seek out new ways to earn backlinks and rise in the search rankings. Yet, no matter how altruistic your intentions are, you may be making massive mistakes in seeking links that could damage your site reputation and cause you to fall in the search rankings. 7 Link Building Mistakes Bad Reputation  – Sites with a bad reputation are anything that falls under the range of illegal sites, porn sites, gambling sites, duplicant content sites, auto-blogging and spam sites.  Search engines dislike these sites and if you link to them, they are likely to dislike you as well. No-Follow Links  – A no-follow link is a value added to HTML that instructs the search ...

Why Post Click Activity Is Vital To SEO

Post Click Activity is simply what actions the user takes after they click your link.  You may have put a huge focus on coming up with witty headlines or ad campaigns to market your site and generate traffic to your website but one of the most vital elements on your site is the aftermath of the click.  Once a person clicks on your ad banner, article, infographic, video, etc. and is taken to your website, what then? Sure, you want the user to stay on your site as long as possible and you want to offer them more reasons to stay and look around.  But that doesn’t cut it these days.  You have to actually  SATISFY  the user and offer them answers to the questions they seek.  It doesn’t matter if they stay on your site 30 seconds or 30 minutes, Google is paying attention to what they do when they leave your site. If Google notices a user leave your page, go back to the search results and click another listing, the user is considered unsatisfied and y...

Stand Out – Create Original Research

When creating content or fashioning posts to head out into the world and grab attention, don’t forget to occasionally do   original research.  Okay, but what does “original research” mean? All that means is to include FRESH studies, information, research, statistics, etc.  By being the one who creates the pie chart or case study, you will not only be providing unique value to your followers and the community at large but others will use your content or cite you in   their   content.  This is a fantastic way to build organic backlinks and to establish yourself as an authority in that field. Some quick ways to create original research are: Case Studies   – Do a case study based on your brand or product successes or failures. Company Findings   – Analyze your company or product data/metrics and tell people about it.   It could be anything from how your product performs in different regions to how your fiscal quarter shaped u...

Sharing IS Caring

Sharing TRULY IS Caring! Creating high-quality content is the best way to gain and maintain your following as well as the most important tool in search engine optimization.  However, you should also be sharing other creator’s content with your audience.  It seems sketchy to post another person’s hard work, doesn’t it?  Actually, content sharing is one of the best things you can do for the content creator’s and your own site. Reciprocation By sharing another person’s work, you are creating a valuable, high-quality backlink for them.  Backlinks are a key element of SEO because they show search engines, like Google, that your site must contain much needed information if so many others are linking to you.  They figure you must be providing such value to the community.   No one will ever be mad about you giving them due credit and proper links back to their page. In doing this you are also increasing the chance that the creator will link back to...

Use Your Voice!

In the past couple of years we have seen a huge boom in voice search and voice recognition products and software.  Alexa, Google Assistant, Google Home, Siri and others have become members of our family as they guide us through our day and help us micromanage our very existence.  The very way we seek out information is changing more and more based on voice search. Google has integrated artificial intelligence into their algorithm for search engine optimization and 2019 shows no signs of stopping there.  Mobile devices are quickly becoming the main component most searches are executed on and a large quantity of those searches are activated through some sort of voice command.  With the implementation of voice recognition assistants like Siri and Google and more being introduced to the market, we can expect the number of mobile voice command searches to rapidly increase. As technology changes and voice command software becomes more advanced and versatile, we can ...