What Is Structured Data? Structured Data is quite simply the code, or language, in which your website communicates with search engines. It is the standard format for providing information and classifying that information on a web page. Search engines scan the structured data of your site to understand how they should interpret your content and distribute it to the world. The better your structured data is formatted, the more likely it is to be featured on search results. Structured Data Example Within the structured data itself, you are able to add enhancements in the code to make it easy for search engines to use in regards to featuring your content as special search results. As provided by the Google Developer site itself, here is an example of the structured data for a recipe. You can see the clear labels indicating elements within the recipe such as ingredients, cook time, etc. This format enabled Google to showcase the recipe as a ...