The internet is chock-full of false claims, half-cocked theories and insufficient data. You can search the internet and find articles or media that backs every viewpoint on any subject. In a sea of misinformation, your audience is looking for a guiding light. A figure to emerge from the darkness that can show them true answers and real instructions on the topics that they seek. The key to opening this door is RESEARCH.
That’s right. The way to be seen as an expert in your field and to amass a target audience that follows you and engages with you is by putting out high-quality content that is well-researched and contains truth. Facts and figures will win the day and put you ahead of your competition.
Do the work. Put in that extra time to research a topic or gather the appropriate information from reliable and vetted sources. But ALWAYS be sure to CITE where you received that information from. Plagiarism is no joke and can lead to being blacklisted or banned. It will certainly hurt your visibility online if you don’t properly cite the responsible parties for all those great quotes, facts and figures you may be using to boost your own reliability meter.
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