Just the Facts, Ma’am

The internet is chock-full of false claims, half-cocked theories and insufficient data. You can search the internet and find articles or media that backs every viewpoint on any subject. In a sea of misinformation, your audience is looking for a guiding light. A figure to emerge from the darkness that can show them true answers and real instructions on the topics that they seek. The key to opening this door is RESEARCH.

That’s right. The way to be seen as an expert in your field and to amass a target audience that follows you and engages with you is by putting out high-quality content that is well-researched and contains truth. Facts and figures will win the day and put you ahead of your competition.

Do the work. Put in that extra time to research a topic or gather the appropriate information from reliable and vetted sources. But ALWAYS be sure to CITE where you received that information from. Plagiarism is no joke and can lead to being blacklisted or banned. It will certainly hurt your visibility online if you don’t properly cite the responsible parties for all those great quotes, facts and figures you may be using to boost your own reliability meter.

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All About Value

“Content marketing is really like a first date. If all you do is talk about yourself, there won’t be a second date.” – David Beebe When you produce content, it should be a genuine work that gives information, answers questions or solves problems. The point to each piece of content should be solving a problem for your consumer or somehow, someway making their lives a little easier. If your focus behind making content is simply to snare more consumers, you will achieve the opposite of what you intend. It’s similar to that movie “All About Eve” starring the late, great Bette Davis. When everyone found out Eve had ulterior motives and was playing on everyone’s emotions just to get ahead, she was left utterly alone with her fledgling success and began to crumble. If you produce content simply to boost your sales or increase your followers, consumers will smell it from a mile away and abandon you. Any content that comes from you ...

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