“Successful Companies In Social Media Function More Like Entertainment Companies, Publishers Or Party Planners Than As Traditional Advertisers.” – Erik Qualman The days of sleazy sales pitches and hard sells has seen it’s final horizon. These tactics are just not as effective as they once were. With the pace of technology and how much our society is on-the-go, attention spans have decreased and online interactions are the new norm. Consumers are craving connections above all else. They are always looking for information, tips, cost-savings – any sort of benefit – for their hectic lives. They also want to feel valued and appreciated. They buy from companies because they love the products/services but they follow and stay engaged with these same companies online because they receive so much in return. These consumers are given helpful information on how to make their lives easier or how they can save more money. They aren’t ...