What Is Influence Marketing?

Influencer Marketing

Essentially, influencer marketing is the newer version of celebrity endorsements. For decades, companies would have a celebrity pitch their product or service and become the face of their marketing campaign. They are people who are followed by a massive quantity of people and whose opinions can cause that following to buy a product or behave in a certain way. Nowadays, these “celebrities” are found in every walk of life and the results of a campaign are often collaborations between the influencer and the company as opposed to simply being a paid gig.

While you may recognize the term having been applied to a Kardashian on Instagram or a twenty something bonehead on YouTube, the term actually applies across many avenues in many industries. It could be a top marketing executive on Linkedin or a well-respected national arms dealer and military strategist who consistently blogs. The point is that they are influential people in their particular industry.

If you have a significant marketing budget, you can pay some influencers to post about your product or service on their social media account, blog or website. However, if you don’t have that kind of money, you can still get some influencers with a decent size following to endorse you. Get into contact with some of these individuals and offer to send them free products or services in exchange for a review. While you may experience a few “no thank yous”, more times than not you will find quite a few mid-level influencers who love to try new products and will be happy to work with you.

WHO IS YOUR FAVORITE INFLUENCER? COMMENT BELOW AND LET ME KNOW!

All About Value

“Content marketing is really like a first date. If all you do is talk about yourself, there won’t be a second date.” – David Beebe When you produce content, it should be a genuine work that gives information, answers questions or solves problems. The point to each piece of content should be solving a problem for your consumer or somehow, someway making their lives a little easier. If your focus behind making content is simply to snare more consumers, you will achieve the opposite of what you intend. It’s similar to that movie “All About Eve” starring the late, great Bette Davis. When everyone found out Eve had ulterior motives and was playing on everyone’s emotions just to get ahead, she was left utterly alone with her fledgling success and began to crumble. If you produce content simply to boost your sales or increase your followers, consumers will smell it from a mile away and abandon you. Any content that comes from you ...

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