What Is Influence Marketing?

Influencer Marketing

Essentially, influencer marketing is the newer version of celebrity endorsements. For decades, companies would have a celebrity pitch their product or service and become the face of their marketing campaign. They are people who are followed by a massive quantity of people and whose opinions can cause that following to buy a product or behave in a certain way. Nowadays, these “celebrities” are found in every walk of life and the results of a campaign are often collaborations between the influencer and the company as opposed to simply being a paid gig.

While you may recognize the term having been applied to a Kardashian on Instagram or a twenty something bonehead on YouTube, the term actually applies across many avenues in many industries. It could be a top marketing executive on Linkedin or a well-respected national arms dealer and military strategist who consistently blogs. The point is that they are influential people in their particular industry.

If you have a significant marketing budget, you can pay some influencers to post about your product or service on their social media account, blog or website. However, if you don’t have that kind of money, you can still get some influencers with a decent size following to endorse you. Get into contact with some of these individuals and offer to send them free products or services in exchange for a review. While you may experience a few “no thank yous”, more times than not you will find quite a few mid-level influencers who love to try new products and will be happy to work with you.

WHO IS YOUR FAVORITE INFLUENCER? COMMENT BELOW AND LET ME KNOW!

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