START SIMPLE… Keyword Research is the most important foundation in all of search engine optimization and marketing. It steers your campaigns, drives your strategies and can help you better connect with your clients. Keyword research can get quite complex and unique but everyone needs to start somewhere. So, here is the very basic layer of how to explore keyword research. Create a short list of words associated with your business. This could be products, topics, services, problems, etc. Really brainstorm and put down quite a few. Next, use a free keyword research tool such as Google Ads Keyword Planner (accessible using your gmail account) or Neil Patel’s Ubersuggest . Type each word on your list into a keyword research tool. You will get all sorts of information for your keywords such as how competitive they are, how many people are looking for them per month and alternate suggestions. Go down your list and elim...