While creating amazing content and having a rock-solid marketing plan are essentially for your company advertising goals, you need to be aware of what isn’t working when it comes to reaching your consumers. You may have to tweak content or answer questions you never thought your clients needed the answers to. You may have to put more focus on certain social media channels because that’s where your target audience tends to congregate. In other words, you need to keep tabs on what you are doing so you know what WORKS . You should be tracking and analyzing how everything you are doing in regards to marketing is actually performing. Is it reaching your target consumer or driving them away? There are a ton of free and paid choices to keep tabs on your advertising strategies and some may work better for you than for some other company. It all depends on the specific needs of your company and the complexities of your marketing goals. ...