While we touched on the importance of flash mobs and how to start one , the takeaway is that it is one of the most effective forms of marketing on the planet today. In a world full of fast and flash mentality, you have to practically knock folks over the head in order to stand out from the monotony of ads circling their faces everyday. Even worse than that, some people are phone zombies who scroll aimlessly through pictures of a stranger’s dinner or which celebrity is dating who and need a jolt of marketing brilliance to pry their eyes away from those screens. Conventional marketing still works on one level or another but overall, you have to stand up and be different, wonky or incredibly odd. And so we come back to one of the world’s favorite oddities – the flash mob. While not a new concept, people are enamored with them. The more creative and zany you can get, the better. Even more exciting than the event occurring around them is ...