You have probably heard about the 90/10 rule by now. Experts say to truly make the most out of your marketing strategy you should be doing 90% really, REALLY well and only spend 10% experimenting. This is actually some of the most sound advice you can ever get on a marketing approach. But what exactly are you doing with the 10%? Realistically, you should be trying out new techniques in content, sales or marketing and working on automating tiresome processes so you can fool around a bit more with new tactics or software. Sure, you may discover a completely new channel to use or evolve into the next phase of your overall marketing plan but finding an undiscovered channel is like searching for a needle in a haystack. Instead of trying to become the next Magellan, why not fine tune channels you have already picked over with a fine-toothed comb? For example, how about Facebook Messenger? You have to remember that everyone is so u...