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Instagram is the King Midas of social media platforms. It seems that every idea they launch or app they tweak only skyrockets the entire system exponentially.  Basic Instagram has grown by hundreds of millions of users since it’s launch in December of 2010.  As of June 2018, Instagram blasted past 1 Billion users and the social media giant shows no signs of slowing.  With consistent, fresh updates to formats and functionality, any features or additional apps only make the experience that much sweeter. IGTV IGTV, or Instagram TV, is a standalone app that works very similar to YouTube or live television. The huge difference is that that all of the videos are recorded vertically since they are meant to be viewed on a phone.  When you open up the app, video content starts playing immediately, similar to turning on a TV.  While you can use this as a standalone app, some of the basic functionality is available within the Instagram app itself. What Do...

he biggest thing that companies misunderstand in marketing is social media. The point of social media is, well, to be  SOCIAL .  They want to engage with other people and talk about themselves, their day, their experiences, etc.  Sometimes they want advice on life situations or are just looking for a laugh and a brief escape from monotony.  The last thing anyone wants is someone butting into their conversation and pasting them in the face with brand marketing. There are many ways in which you can help others and engage like a normal human on social media without turning into a pushy salesman and leaving a sour impression on consumers.  The important takeaway is that you focus on giving advice and helping others instead of increasing sales and bragging about your product.  You have to give of yourself far more than you realize in order be open to receive. Quick Tips To Be More Social On Social Media Join and Create Groups  – Focus ...

One of the best ways to increase your social media following is to host a contest.  Doing so can stimulate engagement and drive traffic to your social media profile.  The moat important thing to do uniformly across the social media spectrum is to keep your audience engaged.  Interact with them and create scenarios in which they can participate in conversation or whatever activity you are pushing. People love contests because by simply following a profile or clicking a thumbs up button on a picture, they are entered to win something for  FREE .  For such little effort, they could win a really sweet prize.  Sometimes a contest requires you to follow the profile and then tag 3 friends in the comment section in order for you to be entered in a drawing to win a pretty big item.  This is a win-win for all involved.  It takes them 10 seconds or less of minimal to zero effort for a chance to win a plasma tv but that follow adds up and those f...

Social media marketing is a sore spot for some companies.  They feel as though they employ so many methods, create great content and still struggle to obtain that coveted spot of social media popularity for their brand.  All of marketing is trial and error so no marketer or company should ever feel as if they just aren’t doing it right.  It takes time and testing out different combinations of factors to see what your target audience needs most. Continue making great content and, most important to it all, be completely genuine.  Don’t ever go into marketing simply looking for popularity or sales.  You will be hung out to dry like the sleazy car salesman you swear that you’re not.  Provide great information and solutions to your audience but test out different platforms, content types and promotions. One of the biggest wants in social media is an increase in followers.  There are dozens of ways in which you can build on this but let’s t...

We all know how important social media marketing is. When it comes to finding the sweet spot on social media platforms, any experienced marketer can tell you that it comes down to a lot of trial and error.  It’s about jumping in and getting your feet wet.  The more you experience and dig around, the more likely you are to find what works for your company, your campaigns or your target audience. If you’re a beginner to marketing or social media marketing specifically, there’s no need to panic.  You don’t have to be a professional to get your business or product out there to the world.  There are a few crucial tips that everyone has come to realize over the life of social media platforms and advertising.  Our friends at  Placester  have created a magnificent infographic explaining the basics you need to know in order to be successful in your social media advertising campaign.  Rookies can use this to learn the essentials while pros might want...

If you aren’t on Instagram, you  NEED   to be. Instagram is the social media channel that can no longer be ignored.  While some have turned their backs on Instagram simply because they were on Snapchat or couldn’t imagine it being as fun as Facebook, times have definitely changed. The social media platform has over one billion active users and is steadily growing.  I can’t stress the “active” part enough.  Most other channels might have a user engaging in a like here or a follow there but Instagram users are thriving on this platform.  They share, engage, comment and interact on a daily basis.  In fact, consumer engagement with companies on Instagram is almost off the charts. Companies and brands on Instagram see user engagement that is 10 times higher than Facebook, 54 times higher than Pinterest and a  WHOPPING  84 times more than on Twitter! It’s no wonder then why Instagram is the new Utopia for marketers and brands....

You have probably heard about the 90/10 rule by now. Experts say to truly make the most out of your marketing strategy you should be doing 90% really,  REALLY  well and only spend 10% experimenting.  This is actually some of the most sound advice you can ever get on a marketing approach.  But what exactly are you doing with the 10%? Realistically, you should be trying out new techniques in content, sales or marketing and working on automating tiresome processes so you can fool around a bit more with new tactics or software.  Sure, you may discover a completely new channel to use or evolve into the next phase of your overall marketing plan but finding an undiscovered channel is like searching for a needle in a haystack.  Instead of trying to become the next Magellan, why not fine tune channels you have already picked over with a fine-toothed comb? For example, how about Facebook Messenger? You have to remember that everyone is so u...

“Successful Companies In Social Media Function More Like Entertainment Companies, Publishers Or Party Planners Than As Traditional Advertisers.” – Erik Qualman The days of sleazy sales pitches and hard sells has seen it’s final horizon.  These tactics are just not as effective as they once were.  With the pace of technology and how much our society is on-the-go, attention spans have decreased and online interactions are the new norm.  Consumers are craving connections above all else. They are always looking for information, tips, cost-savings – any sort of benefit – for their hectic lives. They also want to feel valued and appreciated.  They buy from companies because they love the products/services but they follow and stay engaged with these same companies online because they receive so much in return.  These consumers are given helpful information on how to make their lives easier or how they can save more money.  They aren’t ...

How Many Social Media Channels Should I Use? You have seen how important social media marketing is to any campaign and it is crucial that you should be utilizing this goldmine and implementing it into your strategies.  Some marketing agencies even promote their in-depth social media packages and boast impressive engagement stats.  With the ease of technology and companies supplying key support, reaching your target audience has never been simpler or more vital but the true question is, do you truly need to be on all social media platforms? Honestly?  No. Most likely, the core of your target audience is only using certain social media platforms.  If 98 of your key customers are on Twitter and only 2 are on Linkedin, it’s time to drop the platform with less engagement.  With the overwhelming amount of strategies and ways you can promote your products or services, it isn’t the best use of your time to hit every single platform. If...

5 Ways To Do Marketing On The Cheap A marketing strategy for your company, product or service can be as complex or as simple as you’d like.  It all depends on what you hope to achieve and the budget you have to work with.  While you should always be doing as much as possible and exploring every avenue you can in getting yourself out to the world, there are a few ways you can increase your marketing cheaply.  By no means should you ONLY do these avenues – you want to spread yourself in as many ways as feasible – but this is a great way to save money or get started until you can implement a bigger, more intense campaign. Giveaways You are probably familiar with the idea of a giveaway even if you haven’t officially launched your own.  Yes, offering a prize in return for an action, such as joining your email list or following you on social media, can work on any scale but you to truly catapult this concept you should consider partnered giveaways. ...

OFFER EXPIRES MARCH 31ST!!! TRY OUR SOCIAL MEDIA CAMPAIGN SERVICE  FREE  BEFORE MARCH 31ST. ONE OF OUR CUSTOM SERVICES IS AN INVITATION CAMPAIGN GEARED TOWARDS OUR DEDICATED GROUPS AND CLIENT CHANNELS THAT ENCOURAGE CUSTOMERS TO VISIT YOUR WEBSITE. THESE ARE  NOT  BOTS OR PHONY PROFILES BUT  REAL  CONSUMERS WE HAVE TAKEN YEARS TO AMASS AND CULTIVATE A RELATIONSHIP.  THESE CLIENTS SPEND TIME EXPLORING YOUR SITE AND POTENTIALLY ENGAGING WITH YOUR CONTENT, PRODUCTS AND/OR SERVICES. THE POINT OF THIS TYPE OF CAMPAIGN IS TO RAISE THE RANKING OF YOUR WEBSITE, STRENGTHEN YOUR DOMAIN AND REACH A LARGER GROUP OF POTENTIAL CUSTOMERS.  THESE VISITORS LEARN ABOUT YOUR PRODUCTS AND SERVICES AND MAY BECOME LOYAL CUSTOMERS OR JOIN YOUR EMAIL LIST.  YOU DETERMINE YOUR CALL-TO-ACTION, WE TELL OUR FRIENDS TO STOP BY AND VISIT YOUR SITE.  IT’S THAT SIM...