“ON A BROAD SCALE, I SEE SEO BECOMING A NORMALIZED MARKETING TACTIC, THE SAME WAY TV, RADIO AND PRINT ARE TRADITIONALLY THOUGHT OF AS MARKETING TACTICS.” – DUANE FORRESTER, SENIOR PRODUCT MANAGER, BING Based on the advances in technology and the current habits of our society, this seems to be the most logical course of action for the future of marketing. More people are taking to the internet to do research than ever before. When a product is seen through the traditional avenues of marketing, often times the consumer’s interest doesn’t end there. They now jump on their smartphones or tablets and do further research, even purchasing the product right online. This change in consumer habits has made it all the more imperative to focus a large portion of a marketing campaign on search engine optimization and search engine marketing. The time is swiftly approaching where a business can no longer afford to be in the dark about online mark...