When you start on a marketing path for your company or products, you create a website, packaging and advertising that all flows together. Perhaps you have a uniform color scheme to identify your brand or a particular series of images that can be used to demonstrate what you offer. You may have an idea or path that you believe should be followed in order to reach consumers and hold fast to that that during marketing phases. But what many companies fail to realize is that they don’t automatically know what their target audience likes. They perceive things that would probably associate with them and this is where the root of missed connections and poor campaigns starts. Never assume you know what your audience likes. It may seem obvious or you may even have similar thoughts but the truth is that you do NOT know how the target audience thinks or feels about something without asking them. If you are about to launch a product or service,...