What Are Backlinks? Backlinks, or Back Links, are links on other people’s sites that leads back to your website. Search engines value this because if high-quality, high-ranking sites are linking to YOUR site, they assume you must be of similar quality. The search engines boost your site up the search rankings because they figure you must be providing highly valuable content that will benefit its users. This is why backlinks are THE most important factor of SEO today. Your site can NOT rank without backlinks. Search engines like Google need other valuable sites to confirm yours is just as special and should be seen. How To Get Quality Backlinks First and foremost, your content must be EXTREMELY well done and of high value. No spammy, half-cooked articles full of keyword stuffing or too generic to provide any real answers. In fact, you want your content to answer questions that a user may have on your speci...