“Failure Is An Option.” – Matthew Schwartz Failure can be terrifying. No one likes to crash and burn or see their hard work go up in flames but failure is actually a necessary component in the world of marketing. If we don’t fail, we never discover new ways of doing things or achieve greater results than we imagined. Imagine it: if no one ever failed and everything always just worked, we would all be doing the same thing on a daily basis. It’s the experiments that blow up in our faces or the projects that completely fall to shambles in our laps that click on lightbulbs in our brains and show us new pathways. We dissect our failures and see opportunities that others may not have noticed. It is in the exploration of these virgin avenues that we discover whole new concepts and grander results. This is especially true in Marketing. The entire concept of marketing is an art. It’s a way to reach people and move t...