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If you are looking to advertise within a 75 mile radius of your business, you will need to execute very specific strategies known as local marketing. Find out what you need to do and why by clicking here !

WE OFFER A  FREE  WEBSITE FOR BUSINESS What Does This Mean For You And Your Business? This is HUGE.  First of all, in today’s world you need a website in order to stay competitive.  Sadly, it isn’t like the early days of the internet where you could throw anything you want up and leave it.  Websites that you build for your business have to be optimized for search engines and the web at large, which is called digital marketing. What Do You Mean My Site Has To Be Optimized? Search engines like Google, Bing and Yahoo need to know that your site is the most relevant option to answer a search request.  A search request is what someone types into the nifty search bars on Google, Bing and Yahoo.  In order for these search engines to give that person a list of sites to find information on, they need to know who has the best answer.  They do this by searching through thousands of websites and going...

GET YOUR BUSINESS TO THE TOP OF GOOGLE AND STAY THERE! People use search engines like they breathe air.  It’s a constant, automatic reaction in this day and age.  With 63,000 searches per second, you can see why Google, Bing, Yahoo and other search platforms have  BECOME  the internet.  So, what does this mean for your business? Mostly, this is  VERY  good for your business because people can find you easier, discover your services and get essential information they might feel odd calling your office to ask.  You can share more content faster and engage with a wider reach of clients than ever before.  The problem is, so are all of your competitors. When people use search engines like Google, they usually only look at the first ten results that pop up.  This is where you need to be to get in front of those eyeballs.  To be in those first ten results, your website needs to follow a set of requirements the searc...

E marketing is all about incorporating traditional marketing and online marketing methods with a high-intensity focus on customer relationships.  Personalizing communications and reaching clients on a more emotional, complex level is the name of the game these days.  While you are focusing on producing great content, distributing your brand message and connecting with your target base, you can become easily overwhelmed and miss key opportunities if you don’t have a CRM tool helping you keep track of these vital connections. CRM, or customer relationship management, is crucial for every company that wishes to solidify their online presence, grow their business, increase revenue and stay organized.  CRM software are tools you can use that will store and manage your customer relationships automatically, streamline your processes and provide you with analytics on consumer behavior.  Essentially, they are smart programs that keep you organized and ready for ac...

We’ve already discovered  the difference between emarketing and internet marketing  in the world today.  While they may seem very similar, they are actually distinct categories that handle different areas of digital marketing.  Emarketing is one of the most critical elements your business needs to focus on because it puts a great deal of emphasis on building and maintaining relationships with consumers.  Without consumers, what is your business? While there are many, many strategies and approaches you can take to reaching your target audience, gaining their trust and then maintaining that connection throughout the years, let’s focus on the four biggest areas. EMAIL CAMPAIGNS If you aren’t doing this, start immediately.  This is how you maintain those relationships over time.  You collect a consumer’s email address through various means and then send them timely correspondence to maintain contact over time.  Put an opt-in box on you...

E Marketing is a term you may have heard here and there in your online marketing adventures.  There are so many facets to the world of marketing and numerous sub-topics to boot so it all seems to run together at some point.  With terms like digital marketing, internet marketing and e marketing, things can get pretty confusing.  But aren’t they all the same thing? No.  They kinda aren’t. First and foremost, e marketing is  NOT  email marketing.  Email marketing is  IN   it but think of e marketing as electronic marketing.  Bear with me. Internet Marketing  is using the web to connect with new customers.  This is where your search engine optimization factors in.  Things like your website,  keywords, pay-per-click campaigns and sales funnels are a few examples of what falls under this term.  The point of internet marketing is how to capture more traffic to increase sales.  It’s essentially all ...

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Even though the digital age has changed the way we market our businesses or the way we present our products and services, one thing that still resonates with consumers is the old fashioned demo.  Demonstrations are great ways to showcase your product to potential clients and have them understand just how your product fits into their life and why exactly they need it.  Regardless of if you have a physical product or you offer services strictly online, you have multiple ways of reaching your consumer without having to do the old door-to-door sales pitch perfected by Kirby and those pioneers of yesteryear. In fact, customers ADORE demonstrations BECAUSE it's a digital age.  They prefer to talk to a human being and make a connection instead of trudging forward in the cold selling tundra of the internet.  If you can, personalize as much of their experience as possible.  The customer service of your company shouldn't be focused on consumers but on Betty in Phoe...

Social media marketing is a sore spot for some companies.  They feel as though they employ so many methods, create great content and still struggle to obtain that coveted spot of social media popularity for their brand.  All of marketing is trial and error so no marketer or company should ever feel as if they just aren’t doing it right.  It takes time and testing out different combinations of factors to see what your target audience needs most. Continue making great content and, most important to it all, be completely genuine.  Don’t ever go into marketing simply looking for popularity or sales.  You will be hung out to dry like the sleazy car salesman you swear that you’re not.  Provide great information and solutions to your audience but test out different platforms, content types and promotions. One of the biggest wants in social media is an increase in followers.  There are dozens of ways in which you can build on this but let’s t...

While we touched on  the importance of flash mobs and how to start one , the takeaway is that it is one of the most effective forms of marketing on the planet today.  In a world full of fast and flash mentality, you have to practically knock folks over the head in order to stand out from the monotony of ads circling their faces everyday.  Even worse than that, some people are phone zombies who scroll aimlessly through pictures of a stranger’s dinner or which celebrity is dating who and need a jolt of marketing brilliance to pry their eyes away from those screens.  Conventional marketing still works on one level or another but overall, you have to stand up and be different, wonky or incredibly odd. And so we come back to one of the world’s favorite oddities – the flash mob.  While not a new concept, people are enamored with them.  The more creative and zany you can get, the better.  Even more exciting than the event occurring around them is ...

“Content marketing is really like a first date.  If all you do is talk about yourself, there won’t be a second date.” – David Beebe When you produce content, it should be a genuine work that gives information, answers questions or solves problems.  The point to each piece of content should be solving a problem for your consumer or somehow, someway making their lives a little easier.  If your focus behind making content is simply to snare more consumers, you will achieve the opposite of what you intend. It’s similar to that movie “All About Eve” starring the late, great Bette Davis.  When everyone found out Eve had ulterior motives and was playing on everyone’s emotions just to get ahead, she was left utterly alone with her fledgling success and began to crumble.  If you produce content simply to boost your sales or increase your followers, consumers will smell it from a mile away and abandon you.  Any content that comes from you ...

Often times a smaller company feels like it can’t compete with a larger corporation in regards to advertising.  While those bigger companies might have a lot more money to put into a marketing budget, not all promotion comes at a price.  There are still plenty of ways to market  FREE   and still create a huge upswell in followers, sales and raising awareness for your brand. Yes, I said absolutely  FREE . There are so many endless possibilities to bring visibility to your brand or promote your products, especially online.  If an event has the potential for networking, chances are you can fashion it into a perfect marketing weapon for your arsenal.  There are so many free advertising ideas available today but let’s take a look at a few very important ones. Free Marketing Avenues Business Card Drawings   – This is an oldie but a goodie.  Leave a fishbowl out near your register or reception desk and have people drop their b...