What Does A Digital Advertising Agency Do? You are probably aware of what old school advertising agencies are. They were the Mad Men era firms that tackled television, print and radio ads. From jingle writers to closed set productions, little firms to massive international players, these agencies ruled the roost as far as promoting your business to a wider audience. With the advent of the internet and more hand-held, or personal, devices connecting the world in seconds with the touch of a button, the concept of traditional marketing had to expand. TV, radio and print are still players but internet marketing is the new normal. Search engines, like Google, are now what an individual uses to seek out information instead of heading to libraries or relying solely on in-store demonstrations and word-of-mouth. In my opinion, nothing will ever top word-of-mouth, it’s the original “viral” method, but consumers are researching products and services online and s...