5 Things You Should Never Do In SEO There are many practices that are considered “black-hat” and that you should never practice in search engine optimization. Over the years, the search engines have evolved and fine-tuned their algorithms to weed out spam and search for the best kinds of content. While the list of no-nos is long, for the sake of time and trimming the hedge of SEO, here are 5 definite things you should never do. Purchase Links – Search engines are continuously changing their algorithms to detect spammy techniques of acquiring backlinks. Whether through detecting bad linking patterns or by accepting a spam report that launches a manual review, your site can be flagged and/or demoted in search rankings. Buying backlinks doesn’t allow for great content to be seen but just sites who have the deeper pockets. The point of earning backlinks instead of buying them is to keep the process of ranking fair to those who provide...