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One of the best factors that live streaming brings to the table is the ability to interact with your audience in real time.  While it isn’t feasible to go door-to-door to establish a connection with everyone, live streaming offers the ability to form a virtual bond.  By creating engaging content and then making them feel that their opinions are of vital importance, you can become closer to thousands of people instantly. Live streaming, currently, has the highest conversion rates of all online content but the way to benefit from that is to increase your engagement rates.  How you interact with them and get them to engage with you will make or break your video advertising campaign. Here are some examples of content that you can use for your next video to increase interaction: Polls  – Everyone loves casting a vote anonymously and seeing how it stacks up.  Just make sure that your poll is interesting and that you demonstrate how valued their opinion is. ...

Real Time SEO Live streaming is becoming more popular by the day.  Sites such as Facebook and YouTube offer the options for a user to be able to “go live” with their audience.  In fact, Facebook boasts a 600% better interaction rate than pre-recorded content and 78% of Facebook users already watch live videos regularly.  Many platforms even allow you to interact with and respond to your audience while live. Is Live Streaming Good For SEO? A resounding  YES  – live stream is actually fantastic for search engine optimization these days.  Facebook has already updated their algorithm to give higher priority for live videos and Google pushes YouTube vids into the top slot for search results.  This is because Google considers live video (that provides actual value) the most up-to-date source for knowledge.  Another reason why Google bought out YouTube awhile back.  They saw the writing on the wall and didn’t need Marty McFly to tell them...

How To Build Internal Links It seems that no matter where you look there are articles and videos about how to master link building with external sites.  While it is true that your SEO rankings are drastically improved by healthy link building to respected sites, you may be overlooking a crucial foundation.  Internal Links, a.k.a. linking to pages within your own site, can provide a powerful boost to your search engine optimization and rankings results. What are Internal Links? Think of it like this, internal links are when you write a blog article and include a link to another of your articles that deals with the same topic so your readers can have more resources to peruse.  You want to make sure that your topics are similar and relevant to each other. For example, you can link an article on pet hair to an article about pet grooming but you shouldn’t link your article on pet hair to an article about the new sub sandwich at Jersey Mike’s.  Your readers will b...

Influencer Marketing Essentially, influencer marketing is the newer version of celebrity endorsements.  For decades, companies would have a celebrity pitch their product or service and become the face of their marketing campaign.  They are people who are followed by a massive quantity of people and whose opinions can cause that following to buy a product or behave in a certain way.  Nowadays, these “celebrities” are found in every walk of life and the results of a campaign are often collaborations between the influencer and the company as opposed to simply being a paid gig. While you may recognize the term having been applied to a Kardashian on Instagram or a twenty something bonehead on YouTube, the term actually applies across many avenues in many industries.  It could be a top marketing executive on Linkedin or a well-respected national arms dealer and military strategist who consistently blogs.  The point is that they are influential people in ...

NEW IN BUSINESS?  WANT MORE CLIENTS?  WANT MORE MONEY? NO PROBLEM. You need a company that understands every nuance of attracting and retaining new clients in the digital age.  SEO Services Advertising Agency has you covered. Our name says it all.  As an SEO Service Company we understand client wants, needs and trends and how to tap into that funnel.  As an Advertising Agency we understand marketing in its most complex form and customize strategies using a blend of old school marketing techniques and the rapidly evolving digital landscape. Think Mad Men meets The Matrix. Contact us today and we can explain for  FREE  how to achieve your goals.  Isn’t it time to give your company the boost it deserves?

At SEO Services Advertising Agency, we are grateful for and appreciate every single client and their unique needs.  Each story is a journey that we relish the opportunity to have been a part of. Our clients have full control over their campaigns and the direction of their company.  We are merely the tool by which the goal is achieved.  With daily reports and weekly / bi-weekly / monthly brand meetings, our clients and their companies are never off track and their vision is only solidified. Thank you to all of our existing clients and, if you are new, welcome to the family!

START SIMPLE… Keyword Research is the most important foundation in all of search engine optimization and marketing.  It steers your campaigns, drives your strategies and can help you better connect with your clients.  Keyword research can get quite complex and unique but everyone needs to start somewhere.  So, here is the very basic layer of how to explore keyword research. Create a short list of words associated with your business.  This could be products, topics, services, problems, etc.  Really brainstorm and put down quite a few.  Next, use a free keyword research tool such as  Google Ads Keyword Planner  (accessible using your gmail account) or Neil Patel’s  Ubersuggest . Type each word on your list into a keyword research tool.  You will get all sorts of information for your keywords such as how competitive they are, how many people are looking for them per month and alternate suggestions.  Go down your list and elim...

One of the greatest tools in search engine optimization is the Featured Snippet.  The featured snippet is content that Google places at the top of page one in search results to definitively answer a question.  The featured snippet is usually a short answer or definition, a table or a list that Google considers to be the best quality answer for whatever the user is seeking. The reason featured snippets are so coveted is because they organically appear before all other search results on page one.  They are placed within a box below paid ads but before all other search results.  The aim is to answer a user’s question immediately. Featured snippet’s are also usually the first thing read out loud when a user conducts a search on a voice-enabled device such as a smart phone, smart watch, smart speaker, etc. To attempt to wrangle some featured snippets for yourself, here are a few key elements to consider… Optimal Length is 40 to 50 Words.  Consider a Glos...

This infographic was  TOO  great not to share with all of you.  Our friends at  QuickSprout  have created a neat little flowchart explaining just how Google works it’s magic. For all SEO beginners, this might be a great way to understand exactly how Google does what it does and how your SEO tactics can interact and influence your search rankings.  For experienced marketers, this is an  EXCELLENT  example of an engaging infographic that captures attention, provides value and answers sought after questions.  All around, a great marketing piece! FOR MORE TIPS, TRICKS AND ADVICE ON SEO, MARKETING AND COMPUTERS THEMSELVES, CHECK BACK HERE FOR FRESH CONTENT WEEKLY.

The internet is chock-full of false claims, half-cocked theories and insufficient data.  You can search the internet and find articles or media that backs every viewpoint on any subject.  In a sea of misinformation, your audience is looking for a guiding light.  A figure to emerge from the darkness that can show them true answers and real instructions on the topics that they seek.  The key to opening this door is  RESEARCH . That’s right.  The way to be seen as an expert in your field and to amass a target audience that follows you and engages with you is by putting out high-quality content that is well-researched and contains truth.  Facts and figures will win the day and put you ahead of your competition. Do the work.   Put in that extra time to research a topic or gather the appropriate information from reliable and vetted sources.  But  ALWAYS  be sure to  CITE  where you received that information from....

The 80/20 Rule You should only be spending 20% of your time creating and the other 80% promoting what you created.  Find new channels to spread on and make it easier than breathing to be able to share your content.  Search engines take into consideration where your content is going and the social engagement surrounding it. Include social media icons on all of your articles/posts.  Make it EASY to share your content across the web. Post consistently across your social media channels.  Staying consistent and engaging your online community increases your likelihood of having content spread. Stay engaged with your social network.  Interact with them, thank them for sharing your posts and try to respond to all of their comments. Ask your business team and colleagues to share your content with  their  social networks.  They have most likely connected with folks who will absolutely love your work. For more even more time savers, use a so...

Finding the perfect content can be a universal nightmare.  You are trying to find the appropriate balance between creating something of value that highly matters to your consumer base while having it be so engaging that it increases your interaction rates across the board.  Don’t worry, creating key content is  NOT  a needle in a haystack.  In fact, your very own website/blog holds all of the answers you seek. Analyze and Track Track your current visitor activity and then analyze the data.  Seek out the top 10 posts that draw attentions and high impressions on your website.  Why are these pages performing so well?  Is there a specific topic that keeps coming into play?  Length of article?  On-page optimization?  Your best performing pages are the key to understanding what types of content and which topics to dive into more thoroughly. Another fantastic way to figure out new areas to explore is through keywords.  Which...

Post Click Activity is simply what actions the user takes after they click your link.  You may have put a huge focus on coming up with witty headlines or ad campaigns to market your site and generate traffic to your website but one of the most vital elements on your site is the aftermath of the click.  Once a person clicks on your ad banner, article, infographic, video, etc. and is taken to your website, what then? Sure, you want the user to stay on your site as long as possible and you want to offer them more reasons to stay and look around.  But that doesn’t cut it these days.  You have to actually  SATISFY  the user and offer them answers to the questions they seek.  It doesn’t matter if they stay on your site 30 seconds or 30 minutes, Google is paying attention to what they do when they leave your site. If Google notices a user leave your page, go back to the search results and click another listing, the user is considered unsatisfied and y...

Be A Pal! Google declared in early 2018 that they were going to start Mobile-First Indexing.  All this means is that Google considers the mobile version of your website to be the  OFFICIAL  site.  That is what the spiders will search first and where your users are likely to be directed. Search engines are invested in following trends and user experience.  The better the user experience on the search engine, the more likely they will be utilized.  Google has paid attention to our mobile habits and what we expect from mobile experiences with websites, apps and software.  The amount of searches conducted on mobile phones is booming and will only continue to rise in the future so Google has placed the mobile user experience at the front of the line. What If I Don’t Have A Mobile Version Of My Website? Fear not, if you don’t have a mobile version of your site, Google will still send folks to the desktop version.  It’s not called mobile-o...

URL Bootcamp URL’s are the main component of how the internet works.  You can’t go anywhere online without there being a web address to head to.  How you structure a URL and what your page URL ends up being can certainly boost search engine rankings. Here are some basic tips on ways you should structure your URLs or how to develop them.  These are not everything you could be doing but a general highlight of key factors. Can Humans Read It?  – It doesn’t have to be perfect English but  http://mydomain.com/horses-galloping-frantically  is  A LOT easier to read then  http://wp834.mydomain.cc/8xbR2/re?=hksoirng48lso323=p#galloping  don’t you think? Keywords Are Still Good  – Having a few select keywords in your URL string is a positive thing.  This actually indicates to users and search engines what content the page contains and if it’s relevant for their search.  Also, because the keywords are visible in the link, searc...

When creating content or fashioning posts to head out into the world and grab attention, don’t forget to occasionally do   original research.  Okay, but what does “original research” mean? All that means is to include FRESH studies, information, research, statistics, etc.  By being the one who creates the pie chart or case study, you will not only be providing unique value to your followers and the community at large but others will use your content or cite you in   their   content.  This is a fantastic way to build organic backlinks and to establish yourself as an authority in that field. Some quick ways to create original research are: Case Studies   – Do a case study based on your brand or product successes or failures. Company Findings   – Analyze your company or product data/metrics and tell people about it.   It could be anything from how your product performs in different regions to how your fiscal quarter shaped u...

Sharing TRULY IS Caring! Creating high-quality content is the best way to gain and maintain your following as well as the most important tool in search engine optimization.  However, you should also be sharing other creator’s content with your audience.  It seems sketchy to post another person’s hard work, doesn’t it?  Actually, content sharing is one of the best things you can do for the content creator’s and your own site. Reciprocation By sharing another person’s work, you are creating a valuable, high-quality backlink for them.  Backlinks are a key element of SEO because they show search engines, like Google, that your site must contain much needed information if so many others are linking to you.  They figure you must be providing such value to the community.   No one will ever be mad about you giving them due credit and proper links back to their page. In doing this you are also increasing the chance that the creator will link back to...

An often overlooked search engine optimization tool is the comments section.  Whether you have a blog or post articles on a news site, those comments boost your search rankings.  As time has shown, search engines, especially Google, have come to value comments on blogs and websites significantly. In fact, Google confirmed that it is using your comments to rank your site better. This is because, if Google sees a thriving, active community on your site, it assumes people are gaining value from your content.  If Google and other search engines believe your website is a tool of benefit to the community, then they will push you up the rankings to become more visible to others who may need your knowledge. You can be sure that if the search engines have been giving more importance to website community engagement then it will become an even bigger factor for SEO in 2019.

In the past couple of years we have seen a huge boom in voice search and voice recognition products and software.  Alexa, Google Assistant, Google Home, Siri and others have become members of our family as they guide us through our day and help us micromanage our very existence.  The very way we seek out information is changing more and more based on voice search. Google has integrated artificial intelligence into their algorithm for search engine optimization and 2019 shows no signs of stopping there.  Mobile devices are quickly becoming the main component most searches are executed on and a large quantity of those searches are activated through some sort of voice command.  With the implementation of voice recognition assistants like Siri and Google and more being introduced to the market, we can expect the number of mobile voice command searches to rapidly increase. As technology changes and voice command software becomes more advanced and versatile, we can ...

As we roll into a new year, many folks are worried about the fate of SEO.  What will change?  What’s to come?  What actually  MATTERS ?  While the Google algorithm has made many tactics of search engine optimization obsolete, it will never kill it entirely.  Here are some tips for what will remain the ultimate goals in demonstrating great SEO techniques. Quality Content   – The most important of the bunch, your go-to for 2019 is still going to be to make amazing content that answers pressing questions.  Fluff won’t cut it anymore, kids.  What you say has to provide  VALUE  to the community. Mobile Indexing  – The future is mobile.  This coming year is going to see a huge push for indexing mobile optimized sites  FIRST .  Make your site mobile-friendly or no amount of content and branding will save you from falling in the search rankings. SSL Security  – Google is ranking SSL secured sites over non-se...