Video Killed The Radio Star

Video is massive online.

It stirs up the largest activity of online use and is one of the easiest ways to digest content.  But you know all this already.  As an conscious member of society in 2019 you are well aware of the significant role that live streaming and video content play in the world.  Knowing all of this, how on point is your video marketing game?

If you don’t already have a video marketing strategy, you desperately NEED one to compete online.  If you already have one, it should be in a constant state of evolution.  You will never have a perfect strategy.  It doesn’t exist.  But you can get close.  Make sure you are fine-tuning your video content itself and the ways in which you have your target audience engage with it.

Video marketing isn’t slowing down anytime soon but it is always tweaking itself and its place in the search engine formula.  YouTube and other videos pop right up on the first page of search results and the way you optimize those videos is crucial.  Be sure to fill out or institute the description, title, file names, text overlays and closed captions to make your video stand up to SEO scrutiny.  Essentially, you want to tell search engines what your video is about so they know where to place it and why it’s important.

Optimization is key for videos but you should be putting more effort into your engagement.

• 70% of consumers have shared a brand video
• 52% of consumers say that product videos make them more confident in decisions to purchase online

Getting folks to watch your videos and share them is vital.  Video posts, live broadcasts on FB/Insta/Linkedin, interviews, product demos, behind-the-scenes snippets of production/life in the office or company events, how-to videos (how to use product and how product is made), comparisons and case studies are all extremely great content for you to showcase and experiment with.  Make sure they are compelling and hit on issues or questions your audience might have about your product or the industry.

Film equipment is extremely inexpensive nowadays and content doesn’t need to be produced like a Hollywood feature.  With most phones possessing the capability to shoot decent video, all you need is a little creativity and to plan your content out.  Or you could even up your game and shoot 360 degree video content which is a much more interactive experience for the audience.  In fact, it is becoming the most desired video online.  This is because the user can scan an entire area and explore on their own.  They don’t need to be bound to simply what you shot in one frame but can venture into the “free world” almost like playing Grand Theft Auto without missions.

Video absolutely SHOULD be a key element of your marketing plan for 2019 but feel free to experiment with formats or 360 viewing.  There are many tools online that can help you with editing, music, effects, filters or even 360 itself.  Before you even start shooting make sure you plan out – step by step – what is taking place in your video.  By having that breakdown, you will be able to plan precisely what you need and shoot more efficiently.  And most importantly, HAVE FUN!

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