5 Best Reputation Trackers

Your online reputation is crucial in today’s fast-paced digital world.  Most of the time, public opinion about your brand or product is based off of a 10 second search and nothing more.  With this in mind, it’s important that your brand’s reputation be viewed as a positive one in those scant seconds.  While you may have an eye on that carefully crafted marketing plan that is implemented across the web, you need to be aware of what others are saying about your company.

Sometimes your company might be involved in a hashtag series or some consumers are leaving impromptu reviews on their social media channels.  These are great opportunities to reach out to consumers and also great for creating content such as case studies, reviews, interviews, articles, etc.  On the flip side, you want to be aware of displeased customers who feel that they are not receiving the attention they require from your customer service channel.  This is a prime time to help alleviate the situation and make some sort of restitution to the individual in order to show that you do care about each customer’s experience.

People often choose to purchase items from or follow a brand if they have a general positive image online.  If you don’t or you have a nasty rep for disregarding customer complaints, you can leave a sour taste on the tongues of the general public and actually notice a drop in business.  Now that you know why your online reputation is so vital to growing your business, take a look at the 10 apps or software listed below that you can use to monitor what everyone is saying about your company online!

5 Best Reputation Trackers

• Talkwalker – Monitor sentiment based on posts, tweets and articles that are sending social signals about your brand.  Talkwalker covers over 150 million websites and all social media platforms so you can get a complete overview in real time.
• Smart Moderation – This is a fantastic application for deleting or hiding inappropriate and negative comments in real time.  It monitors major social media platforms and immediately alerts you to negative mentions, responses, competitor trolls or anything that might ratchet your credibility into the toilet.
• AgoraPulse – Much like Smart Moderation, AgoraPulse scours the internet for negative comments and can instantly hide or delete them based on filters you put into place.  This is a great option if you run multiple social media campaigns or have more than one social account on each platform.
• Buzzsumo – This tool tracks mentions of your brand, your keywords or even your competitors.  You can research any keyword of your choosing and find content that is being widely shared under it.  This not only helps you track your reputation but gives you examples of popular types of content you could do well with.
• Brand24 – Similar to Buzzsumo, Brand24 helps you monitor any mentions of you across social media, blogs, forums and more.  It allows you to react quickly to customers and even find opportunities for more sales.

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