We’ve already discovered the difference between emarketing and internet marketing in the world today. While they may seem very similar, they are actually distinct categories that handle different areas of digital marketing. Emarketing is one of the most critical elements your business needs to focus on because it puts a great deal of emphasis on building and maintaining relationships with consumers. Without consumers, what is your business? While there are many, many strategies and approaches you can take to reaching your target audience, gaining their trust and then maintaining that connection throughout the years, let’s focus on the four biggest areas. EMAIL CAMPAIGNS If you aren’t doing this, start immediately. This is how you maintain those relationships over time. You collect a consumer’s email address through various means and then send them timely correspondence to maintain contact over time. Put an opt-in box on your website and all correspondence that g