Re-Gifting Your Content

The Ultimate Re-Gifting Opportunity

You already know the concept of re-gifting.  Having received an item that you already have or do not wish to have, you simply re-wrap or place the item in a gift bag and make a present of it to someone else.  Preferably not the person who gave it to you in the first place.  Nowadays it is almost a right of passage to join the ranks of those who re-gift and those who have been re-gifted.  There are even entire parties dedicated to this process.

Aside from some questionable White Elephant games, the gift being passed along is usually brand new or hand-made and definitely deserves a home in which it can be loved.  The point is that the item at the heart of the re-gift is still of great quality.

And this is where the idea of re-gifting is PERFECT for your content.

Photo By giulia.forsythe

Your content is already amazing.  You are providing value and knowledge to your audience.  Why not see how you can re-purpose, or re-gift, that content?

Scroll through your past content and check out the analytics.  Which piece had the most traction?  The most social media shares?  Acquired the most traffic?  It obviously attracted the eyeballs for a reason if it was receiving so much traffic.  You need to figure out why it did so well.  Was it simply because you had a catchy title and lured folks in or was it because the content was important in answering a pressing question?

If it was the latter then that is most likely the content you should re-purpose.  The goal is to solve your audience’s problem.  A problem that they are actively searching for solutions for on places like Google and Bing.

Once you have detected what content would be great to spin into other formats, take a look at the information presented and decide if you should add more to it or make it into a visual representation.  For instance, if you have a killer article, would it work well as an infographic?  Or how about taking a quick how-to video and fleshing out more content to create a longer format how-to guide?  You can keep spinning with your content and have that guide be a free gift for those who sign up for your email list.  You just found another benefit to your re-purposed content.

No matter what you do with your content or what information you provide, be sure to keep tabs on how each piece of your content is doing out in the world.  These statistics allow you to understand what is working for you and what needs to be spruced up.  Always track your marketing efforts in order to understand what needs to be done.

If you find yourself a little short on the time needed to launch a full scale marketing plan or feel like you might be missing something, give us a call and find out how we can help.