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Experiment With Facebook Messenger



You have probably heard about the 90/10 rule by now.
Experts say to truly make the most out of your marketing strategy you should be doing 90% really, REALLY well and only spend 10% experimenting.  This is actually some of the most sound advice you can ever get on a marketing approach.  But what exactly are you doing with the 10%?
Realistically, you should be trying out new techniques in content, sales or marketing and working on automating tiresome processes so you can fool around a bit more with new tactics or software.  Sure, you may discover a completely new channel to use or evolve into the next phase of your overall marketing plan but finding an undiscovered channel is like searching for a needle in a haystack.  Instead of trying to become the next Magellan, why not fine tune channels you have already picked over with a fine-toothed comb?
For example, how about Facebook Messenger?
You have to remember that everyone is so used to tired sales tactics on Facebook that increased engagement is hard to come by.  Everyone is vying for ad space and how to snag those targeted consumer bases by flooding news feeds, stories, etc.  You have to think outside of the box. This applies to nearly every marketing channel out there.  Take some time to discover every facet of a channel.  Features that you may have overlooked are ripe for a fresh spin and integration into the marketing you currently do on it.
Take a look at Facebook Messenger.  In a day and age where Facebook tactics are as old as sliced bread and not nearly as exciting, using features such as Messenger could breathe fresh air into a tired system.  Facebook Messenger has open rate as high as 80 PERCENT!  You read that right.  An 80% open rate.  That’s amazing.
Use free software, such as MobileMonkey, to create chatbots and automate your communications on Messenger.  Building a chatbot is EXTREMELY easy and requires no writing of code.  There are many paid or free chatbot software sites you can visit and get started honing your FB Messenger communication.
What is so special about this right now is that consumers are CRAVING interaction and complete ease in their daily life.  Your chatbot can not only answer their most pressing needs immediately but offer them the ability to engage with your brand even further.  Your chatbot does what YOU want it to so you could start by helping with an issue and introduce language to guide the consumer into your sales funnel.  Upsells, email signups, membership programs – the sky’s the limit!
As long as you offer value and genuine solutions to their needs and avoid being spammy or seem like a used car salesman, you could see some very positive results from incorporating Messenger into your sales funnel.  With open rates as high as 80%, use your creativity to see how you can utilize such an efficient tool to increase your engagement levels and maximize your Facebook marketing efforts.
To Read More In-Depth About Facebook Messenger and Chatbots Related To It, CLICK HERE.


If you find yourself a little short on the time needed to launch a full scale marketing plan or feel like you might be missing something, give us a call and find out how we can help.
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Location: Hickory Hills, IL 60457, USA

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