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“Great Team!  Always Professional And Able To Handle Anything I Toss Their Way.  They Do Everything For Me And Have Amazing Ideas On New Promos And Getting More Customers.  My Phone Rings Off The Hook With New Clients.  Super Happy!” – John Kringas Marketing online isn’t just about promoting your products or getting your business seen by more people.  It isn’t only focused on being on the top page of Google for your industry so people are more likely to check out your website and possibly utilize your services.  It isn’t truly about bottom lines, snazzy advertising campaigns or rising above your competition. The heart of marketing is people.  Building a relationship with your consumers. Everything working together creates a nearly perfect formula for advertising, which, yes, increases sales, visibility and helps you soar above your competition but it isn’t what fuels your business.  It isn’t what propels your marketing for ...

If you are a smaller business who has to really pay attention to your marketing budget or even a larger company looking to stand out and make a splash in a big way, you might want to consider flash mob marketing. What is Flash Mob Marketing? Flash Mob Marketing is the quintessential form of guerrilla marketing.  A flash mob is when a large group of people congregate suddenly in a public area, all do something unusual in unison, and then leave.  They can do dance moves, fall to the floor, stand like statues, etc.  The idea is to draw attention for a brand or message and what better way then for the public to suddenly be surrounded by random people doing the twist or something of that nature. They are highly effective for that very reason.  Because they are so random and odd that you can’t help but stare.  Most folks are fascinated by flash mob behavior and will even look it up on the web to see how creative or crazy other mobs have been.  Se...

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The Ultimate Re-Gifting Opportunity You already know the concept of re-gifting.  Having received an item that you already have or do not wish to have, you simply re-wrap or place the item in a gift bag and make a present of it to someone else.  Preferably not the person who gave it to you in the first place.  Nowadays it is almost a right of passage to join the ranks of those who re-gift and those who have been re-gifted.  There are even entire parties dedicated to this process. Aside from some questionable White Elephant games, the gift being passed along is usually brand new or hand-made and definitely deserves a home in which it can be loved.  The point is that the item at the heart of the re-gift is still of great quality. And this is where the idea of re-gifting is  PERFECT   for your content. Photo By giulia.forsythe Your content is already amazing.  You are providing value and knowledge to your audience.  W...

SEIZE THE OPPORTUNITY! There may be many but today we are addressing events.  It doesn’t matter if you’re hosting an event or simply attending one, these are opportunities of the finest kind.  They are the hidden diamond mines of marketing. You already know that industry events or company conferences are great for networking but they also provide ample inspiration for generating content.  From the content and theme itself to the list of speakers, you have more than enough to inspire an entire series of pieces.  Let’s take a minute to examine the possibilities. Types Of Content You Can Create From Events Articles & Infographics  – You can create in-depth articles and stunning infographics from the very content the event itself is presenting.  Usually there is a list of speakers and the topics they will cover that are available prior to the beginning of the event.  If you can’t attend all of the lectures, narrow down key issues...

When you create content that praises the work or pays homage to a particular influencer or industry leader, it’s called Ego Bait.  Essentially, you are stroking the egos of those popular voices in your niche to drive more traffic to your site or blog.  And, yeah, it actually works like gangbusters. This works for two reasons.  By honoring an influencer, you are hoping to engage with them and have them share or like your link.  If they share to their audience, that is a HUGE boon because they often have a lion’s share of the consumer attention for that niche.  So this creates a backlink as well as drives traffic to your site.  Relevant traffic, fyi. Types Of Ego Bait To Create Lists or Listicles  – This is a fantastic way to draw traffic as well as the eye of the influencers you include on this list.  You can create a “best of” list for your category or even an annual list showcasing the most amazing producers of the year. ...

While creating amazing content and having a rock-solid marketing plan are essentially for your company advertising goals, you need to be aware of what isn’t working when it comes to reaching your consumers.  You may have to tweak content or answer questions you never thought your clients needed the answers to.  You may have to put more focus on certain social media channels because that’s where your target audience tends to congregate.  In other words, you need to keep tabs on what you are doing so you know what  WORKS . You should be tracking and analyzing how everything you are doing in regards to marketing is actually performing.  Is it reaching your target consumer or driving them away? There are a ton of free and paid choices to keep tabs on your advertising strategies and some may work better for you than for some other company.  It all depends on the specific needs of your company and the complexities of your marketing goals.  ...

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YOU’RE SIMPLY THE BEST… BETTER THAN ALL THE REST! The heart of an online digital advertising agency isn’t fancy software or fresh off the graduation stage collegiates,  It isn’t innovative design or our unbeatable passion for all things marketing. NOPE.  It’s YOU. Sure, all of that helps significantly but without the unique perspectives of our clients, there would be no purpose.  Each story, each goal is complex in its own right and each business and product needs its own approach to the wonderful world of marketing. It is these differences, these complexities, these challenges, these obstacles, these dreams that pump excitement and determination through our veins.  We can only achieve our best results because our clients inspire us to do so.  From the small cafe that is run by three generations of immigrants to the billion dollar building trades corporation, each business needs a marketing plan that not only achieves goals set forth b...

Marketing is content and content relies on precise research.  You need to know what your target audience is looking for in order to create compelling content that addresses it and leads them to your page in the the search results.  But how do you know just what to write about for your audience and to rise above the competition on Google? Google Has Given You Breadcrumbs! That’s right, Google will hand you the very answers you seek using it’s Autocomplete feature. Have you ever noticed when you begin to type into the search bar, a list of possible searches pops up below it?  These are suggestions Google is giving you based on what you are starting to type into it.  These are search predictions based on what other people having been looking for.  If you type in “how to cut my”, you may see all sorts of results regarding things other users have searched how to cut.  The very question you may want to type might be in that list.  If it isn’t...

Over 71% of businesses in the United States use Instagram for marketing.  With over 1 billion active monthly users we can expect that number to grow exponentially.  Some say that the glory days of marketing on Insta are swiftly coming to an end but until that point, there is a sweet spot in limbo right now that your company should be taking advantage of. We already discussed  why  Instagram is important and how you can increase engagement on this hot social media platform  but do you have the tools to make your content spring from the page and harness the attention and curiosity of your users? Keeping in mind that Instagram is a platform for unique visual content and storytelling and  NOT   a space for mindless ads or infomercial propaganda, what you create is just as important as the message you share.  Listed below are 10 tools to help propel your content and weave amazing visual tapestries for the Instagram community.  T...

Large retailers and businesses have no trouble marketing on a nationwide level because they are already established, have massive advertising budgets and have brick and mortar or other convenient accessibility on a larger scale.  But what do you do if you are a new business starting out or a smaller based operation? You focus on local marketing! The best way to establish loyal customers and get products in the hands of customers fast for reviews is to focus on marketing in your local neighborhoods and community.  Here are a few pro tips on areas to zero in on when putting together a local marketing platform… Participate in Community Events  – Network in community events not relating to your industry.  This is a great way to expand your reach and engage with individuals or businesses that may not normally think to look for companies such as yourself.  Events such as 5K runs/walks, charity events or community garage sales/craft shows offer you...