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Contact Forms: Needs Over Wants

You have probably heard that your money is in your list. This is true. Email marketing is a powerful advertising tool and a great way to reach and engage consumers or potential consumers. You can provide them with great content, tips, coupons and company announcements while occasionally pitching products or announcing new releases. A loyal and properly engaged email marketing list tend to follow call-to-actions more often than not. So, yes, there can be substantial money made from your email marketing list. The reasons a person may not sign up for email lists are numerous. They could be overwhelmed by similar emails, not all that interested in your product or company, not finding value in the information you provide or you are too light on great content and too heavy on selling. While many variations of these could occur, another reason they may not join your list is simply because you ask too much of them. Yep. You might just be asking for too much informati

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All About Value

“Content marketing is really like a first date. If all you do is talk about yourself, there won’t be a second date.” – David Beebe When you produce content, it should be a genuine work that gives information, answers questions or solves problems. The point to each piece of content should be solving a problem for your consumer or somehow, someway making their lives a little easier. If your focus behind making content is simply to snare more consumers, you will achieve the opposite of what you intend. It’s similar to that movie “All About Eve” starring the late, great Bette Davis. When everyone found out Eve had ulterior motives and was playing on everyone’s emotions just to get ahead, she was left utterly alone with her fledgling success and began to crumble. If you produce content simply to boost your sales or increase your followers, consumers will smell it from a mile away and abandon you. Any content that comes from you or your company must be genui

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