Google, Wix and Others Are Really Hurting You

MARKETING ON THE INTERNET IS EASY, RIGHT?

If applications and places like Google and Wix make creating websites, pages and marketing so easy, why should you pay for it, right?

This is the great DISSERVICE that all of these companies are doing for businesses. They offer these items to drum up more customers for themselves and make their application more appealing overall but they fail to tell you that marketing on the internet is much more complex than that. There are distinct strategies you NEED to employ in order to rise in search rankings and get in front of more customers.

Just because you have a Google My Business page doesn’t mean that you will be a rock star in Google Maps. Sure, you will pop up somewhere on there, but your competitors who are actually optimizing their websites and implementing marketing campaigns can easily knock you off or push you down lower. Google doesn’t tell you that, do they?

The main issue is that everyone wants to be huge on the internet for FREE or dirt CHEAP. Well, when you go to work, do you want your boss to only give you half a paycheck for a full day’s work? No. You probably don’t. Then why are you so willing to short change a person who has studied every internet tactic and made it their career to improve a company’s visibility online? Why should THEY be paid a half a paycheck for a full day’s work?

Some people assume the internet is “free and easy” so how hard are those marketing people really working? Pretty darn hard. They know all of the strategies and tactics that take HOURS, DAYS and even WEEKS just to set up and initiate well. They know all of the things that Google, Wix and others DON’T tell you and, not just how to do them, but how to do them VERY WELL. They aren’t trying to price gouge you – this stuff isn’t easy and it doesn’t happen overnight.

So the next time you think that you should pay pennies for becoming amazing on the internet, getting a ton of new customers and actually increasing your revenue, ask yourself if YOU would be okay with being paid pennies for your wisdom, blood, sweat and tears.

In short, don’t let Google and other companies lull you into thinking marketing is simply what they provide. If you want to make serious money, trust your marketing team. They know their stuff.

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Contact Forms: Needs Over Wants

You have probably heard that your money is in your list. This is true. Email marketing is a powerful advertising tool and a great way to reach and engage consumers or potential consumers. You can provide them with great content, tips, coupons and company announcements while occasionally pitching products or announcing new releases. A loyal and properly engaged email marketing list tend to follow call-to-actions more often than not. So, yes, there can be substantial money made from your email marketing list. The reasons a person may not sign up for email lists are numerous. They could be overwhelmed by similar emails, not all that interested in your product or company, not finding value in the information you provide or you are too light on great content and too heavy on selling. While many variations of these could occur, another reason they may not join your list is simply because you ask too much of them. Yep. You might just be asking for too much informati

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All About Value

“Content marketing is really like a first date. If all you do is talk about yourself, there won’t be a second date.” – David Beebe When you produce content, it should be a genuine work that gives information, answers questions or solves problems. The point to each piece of content should be solving a problem for your consumer or somehow, someway making their lives a little easier. If your focus behind making content is simply to snare more consumers, you will achieve the opposite of what you intend. It’s similar to that movie “All About Eve” starring the late, great Bette Davis. When everyone found out Eve had ulterior motives and was playing on everyone’s emotions just to get ahead, she was left utterly alone with her fledgling success and began to crumble. If you produce content simply to boost your sales or increase your followers, consumers will smell it from a mile away and abandon you. Any content that comes from you or your company must be genui

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