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TOP 10 SEO TRENDS FOR GOOGLE IN 2019 Featured Snippets Structured Data User Experience Page Speed Content Voice Search Mobile First Link Building Image Search RankBrain No Time For SEO?  Have Trouble Creating Content?  Not Sure How To Implement The Above List Successfully?  Contact  SEO Services Advertising Agency  To Launch Your SEO Campaign Today!

What Is Domain Authority? Domain Authority is a score that predicts your website’s ability to rank on search engines.  It has a scale of 1 to 100 and the higher your score, the higher you will appear in search rankings.  Google considers domain authority as a guide to how valuable the content is on your website. There are over 40 factors that are taken into consideration for determining a site’s DA score.  One of the most important factors is inbound links.  Because the scale only goes to 100, sites do not share numbers but get moved up and down the scale.  Therefore, your score is dependent upon ranking higher than your competitors, NOT trying to reach 100. How Can I Improve My Domain Authority? Quality Backlinks  – In this case, it is  DEFINITELY  quality over quantity.  You want backlinks from high authority sites or sites with high DA scores, such as .edu or thought leaders in your industry.  This causes the search engine...

Everyone remembers being taught to double space after your ending punctuation in sentences.  While many students from the 70’s, 80’s and 90’s were never completely sure why that was a hard and fast rule, we still did it when typing on typewriters and then the computer.  And for decades, it was the most common practice that was hard habit.  But all of your childhood lessons might just go up in smoke. The reason we originally began double spacing after periods was due to the mechanics of a typewriter.  Before personal computers were a twinkle in anyone’s eye, the typewriter was the go to keyboarding component.  Because of how the text looked on paper, a double space after a period spaced the text out so it wasn’t so overcrowded and could be read a bit easier.  It became a standard rule of typewriting.  Flash forward to the age of computers and advanced technology. We no longer need to include the double space after a period because computer text...

“ON A BROAD SCALE, I SEE SEO BECOMING A NORMALIZED MARKETING TACTIC, THE SAME WAY TV, RADIO AND PRINT ARE TRADITIONALLY THOUGHT OF AS MARKETING TACTICS.”  –  DUANE FORRESTER, SENIOR PRODUCT MANAGER, BING Based on the advances in technology and the current habits of our society, this seems to be the most logical course of action for the future of marketing.  More people are taking to the internet to do research than ever before.  When a product is seen through the traditional avenues of marketing, often times the consumer’s interest doesn’t end there.  They now jump on their smartphones or tablets and do further research, even purchasing the product right online. This change in consumer habits has made it all the more imperative to focus a large portion of a marketing campaign on search engine optimization and search engine marketing.  The time is swiftly approaching where a business can no longer afford to be in the dark about online mark...

GOOGLE PLUS SHUTS DOWN CONSUMER ACCOUNTS ON APRIL 2ND, 2019 It finally happened.  Google has decided to disband it’s fledgling social media channel, Google+.  For most, this means absolutely nothing because they weren’t on it or only heard about it vaguely in passing.  For others, a feeling of wasted potential and spinning wheels. Officially, Google is claiming that it is due to “low usage” and “challenges involved with maintaining a successful product that meets expectations.”  A second bug at the end of 2018 that caused a security issue affecting nearly 52.5 million users expedited the anticipated shutdown.  The bug reportedly gave third party app designers access to Google+ users hidden private information. They are closing the platform and disabling all APIs and Google+ sign in buttons within the next couple of weeks.  All traces of Google+ for personal accounts will be eliminated from the internet. If you have data saved on Google+, such as...

One of the best factors that live streaming brings to the table is the ability to interact with your audience in real time.  While it isn’t feasible to go door-to-door to establish a connection with everyone, live streaming offers the ability to form a virtual bond.  By creating engaging content and then making them feel that their opinions are of vital importance, you can become closer to thousands of people instantly. Live streaming, currently, has the highest conversion rates of all online content but the way to benefit from that is to increase your engagement rates.  How you interact with them and get them to engage with you will make or break your video advertising campaign. Here are some examples of content that you can use for your next video to increase interaction: Polls  – Everyone loves casting a vote anonymously and seeing how it stacks up.  Just make sure that your poll is interesting and that you demonstrate how valued their opinion is. ...

Real Time SEO Live streaming is becoming more popular by the day.  Sites such as Facebook and YouTube offer the options for a user to be able to “go live” with their audience.  In fact, Facebook boasts a 600% better interaction rate than pre-recorded content and 78% of Facebook users already watch live videos regularly.  Many platforms even allow you to interact with and respond to your audience while live. Is Live Streaming Good For SEO? A resounding  YES  – live stream is actually fantastic for search engine optimization these days.  Facebook has already updated their algorithm to give higher priority for live videos and Google pushes YouTube vids into the top slot for search results.  This is because Google considers live video (that provides actual value) the most up-to-date source for knowledge.  Another reason why Google bought out YouTube awhile back.  They saw the writing on the wall and didn’t need Marty McFly to tell them...